God's condemnation is right and just, and we actually condemn ourselves before we are judged by Him (by our actions and omissions).
Many people confuse redemption with salvation, therefore don't live by God's Law; thus freely choosing hell over heaven.
It's really basic rifle marksmanship. You either hit the target or you don't. Fortunately, God has furnished us with:
1. The perfect training manual that tells us exactly what we need to do to hit the target. 2. While we're here on earth, He gives us as much ammo and as many opportunities as we want to try to hit the target.
Some ignore the training manual completely. Some give it a half-hearted attempt and give up entirely after a few misses. Some simply walk away seeing no point in trying to hit the target.
A few do their best and keep trying.