Here's a little tale that explains it a bit better...
A pretty little girl named Suzy was standing on the sidewalk in front of her home in Salt Lake City. Next to her was a basket containing a number of tiny creatures; in her hand was a sign announcing FREE KITTENS.
Suddenly a line of big black cars pulled up beside her. Out of the lead car stepped a tall, grinning man.
"Hi there little girl, I'm President Thomas Monson. What do you have in the basket?" he asked.
"Kittens," little Suzy said.
"How old are they?" asked Monson.
Suzy replied, "They're so young, their eyes aren't even open yet."
"And what kind of kittens are they?"
"Mormons," answered Suzy with a smile.
Thompson was delighted. As soon as he returned to his car, he called his PR chief and told him about the little girl and the kittens.
Recognizing the perfect photo op, the two men agreed that the president should return the next day; and in front of the assembled media, have the girl talk about her discerning kittens.
So the next day, Suzy was again standing on the sidewalk with her basket of "FREE KITTENS," when another motorcade pulled up, this time followed by vans from Deseret News, The Ensign magazine and KSL.
Cameras and audio equipment were quickly set up, then Thompson got out of his limo and walked over to little Suzy.
"Hello, again," he said, "I'd love it if you would tell all my friends out there what kind of kittens you're giving away."
"Yes sir," Suzy said. "They're Christians."
Taken by surprise, the Living Prophet® stammered, "But... but... yesterday, you told me they were MORMONS."
Little Suzy smiled and said, "I know. But today, they have their eyes open"