If it helps, in my training the "rite" is what you say. The ceremonial is what you do.
So, that thing some do with water would be the ceremonial. And the "in the name of the Father and the Son and the Holy Spirit" would be the ritual.
Ass a matter of definition only, Jesus says, "Do this ....," so the DOING part is "ceremonial."
This is about terminology, nothing more.
BTW, Happy Easter.