You’re right. They are two different things. Proselytism is what the Catholic Church did prior to Vatican II. The Modernists decided that the Church took part in nonsense for hundreds of years.
Secons, "proselytism" is a term in civil and criminal law in many countries, including some in South America and in the EU, which denotes making converts by fraud, threat, manipulation or bribery. Legally, it is defined as an offense. By connotation, and in colloqial speech, it suggests underhanded or overly aggressive "market share" techniques.
This, Pope Francis has contrasted with "Evangelization," which he strongly supports. Heck, his first encyclical, Evangelii Gaudium, was an extended plea for evangelization.
Here ya go, Ten good quotes from Evangelii Gaudium.(LINK)
I know you'll find it fascinating.