Secons, "proselytism" is a term in civil and criminal law in many countries, including some in South America and in the EU, which denotes making converts by fraud, threat, manipulation or bribery. Legally, it is defined as an offense. By connotation, and in colloqial speech, it suggests underhanded or overly aggressive "market share" techniques.
This, Pope Francis has contrasted with "Evangelization," which he strongly supports. Heck, his first encyclical, Evangelii Gaudium, was an extended plea for evangelization.
Here ya go, Ten good quotes from Evangelii Gaudium.(LINK)
I know you'll find it fascinating.
Yet, the Pope reviewed the interview and allowed it to be posted on the official Vatican website; where it remained for weeks, until somebody with an ounce of Catholicism had the sense to remove it.
And everyone should know, by now, how Francis has treated the good Cardinal Burke.