I think the hook that snared people is easy answers, clear guidelines to Godly living. All with a bow on top.
Problem is that nothing is simple. Just because something sounds good does not mean it is. The program is seductive to well meaning people to lazy to think for themselves.
The whole patriarch movement is a cess pool of sexual abuse, tyranny, control. Really an Orwellian nightmare.
http://www.recoveringgrace.org/2014/05/1984-and-ati/
Doug Phillips, formerly of Vision Forum, bit the dust as a leader in this crowd recently.