I don’t know what is the matter with these companies. They are throwing away 97% of their customer base for nothing.
Good for this organization and their boycott.
When I contacted Sam Adams, their response was that they chose not to sponsor as it was divisive.
My response to that was if it was so divisive to sponsor a parade, how was it not divisive to pull their sponsorship. Told them they could put their PC crap in the same toilet as their beer.
And my local watering hole just switched from Harpoon IPA to Sam Adams IPA swill. Guess I'll just have to go back to drinking Yeungling.