oh good grief, have you never heard of a grand opening, or a sale, or any other incentive to get you into the store???????
you would say, "just open the store, if it is worthwhile, people will flock to it"
you would ignore the fact that the people had been shopping at the competitors store for ????thousand years.
My great-great grampa had the very best buggy whip manufacturing plant in the WORLD! Been in business for CENTURIES!!
But the ignorant, illiterate heathen population bought thousands of mass produced FORDS and he went bankrupt!!!