It's the Economy, Stupid!
I might supplement that by starting off every appearance with:
Are you better off now than you were four years ago?
No good. Imagine the book of mormon, say from "Alma" being quoted by democrats in 30 second sound bytes over a period of 3 months. Now try justifying voting for romney to a moreno Latino or black man.
If you have not read it, you don't know what you're in for.
Good luck with those dental bills.