The image they so studiously work at is part of that double speak. They are stereotypically hard working, decent people, family oriented that you never see acting like idiots drinking and carrying on. The perfect neighbors. What's not to like?
Oh yeah, the obedience to a centralized hierarchy that determines how their holy books are to be interpreted. The belief that God evolved from man, that satan is the step brother of Jesus and that if we are really obedient to what the church tells us we get to become gods someday with planets to rule.
Mormonism reads like a bad sci-fi novel.
I’ve read more believable science fiction.