[wolfcreek]

Must be the psychological effect of the box covers that make the product taste/work better. LOL!

[MarkBsnr]

Must be the psychological effect of the box covers that make the product taste/work better. LOL!

The sandpaper and chemicals simply had different levels of protection for the product. The potato chips and corn chips etc. would have a micro thin layer of aluminum in the packaging to keep various electromagnetic radiation intrusion lessened, which extended the life of the product, with the interaction of that radiation (and oxygen) upon the fats, turning them into rancid tasting fatty acids. The store brands might have a shelf life of 'x', whereas the superior potato chip packaging would have a shelf life of 1.5 'x'. The potato chips are taken off the same line at the same time into the various packaging machines, so the product is identical.

Side note: the best potatoes are used for the premium wavy or ripple brands. When they are between crops and use old potatoes, they concentrate on barbeque and other heavy flavours to cover up the deteriorating product. Good for covering up spots and discolouration as well.

[Cronos]

Must be the psychological effect of the box covers that make the product taste/work better. LOL!

Deviating from this thread a bit -- that IS true -- studies have shown that we are highly influenced by packaging