[MarkBsnr]

I have worked in a couple of industries (snack foods and sandpaper/chemicals) where we run the same products down the same line and simply package them differently.

Sometimes the name brand packaging would be better and protect the contents better, sometimes it was simply different styling.

[wolfcreek]

Must be the psychological effect of the box covers that make the product taste/work better. LOL!

[Quix]

YUP.