..."If we can get high-school youth to hang a picture of a priest in their room, that's huge in helping young men to answer the call to the priesthood..."
.. Because we want young men to know that being a priest is, like, totally awesome... and chicks dig it...
The cassock is a nice touch. Now the original Matrix movie is about a Christ-like figure (not really; but he functions that way), who comes to save those blinded by the Matrix, a pretty nasty place in that all of humanity is enslaved. I think the point those responsible for this poster are trying to make, is that people today are enslaved by sin. I would certainly agree. This might work if you can see past the "style" which is very shallow and, of course, the two movies which followed the original. : )
BTTT!