Posted on 08/09/2002 10:37:09 AM PDT by Lockbox
Not Getting Any
- So, in New York in 2002, the intersection of HIV-AIDS advocacy, racial outreach, and sex education has come to this: the city is spending $1 million of taxpayers money to plaster the city with advertisements, including one with two cuddling scantily clad African-Americans and the message:
He calls you sweet baby
And sweet sugar plum.
If he wont wear a ______
He aint getting none.
The New York City Department of Health and Mental Hygiene actually announced this campaign with a press release in which the citys health and mental hygiene commissioner, Thomas Frieden, proclaimed that the ad campaign targets demographic groups with the greatest risk for HIV, including sexually active women of color between the ages of 16 and 30.
Well, the idea of targeting people of color with a city-funded ad that uses the phrase aint getting none strikes us as it aint none too good. Its bad enough that the citys public schools are failing to teach students, many of them minorities, proper English. But for the city to reinforce the improper English with advertising based on the assumption that people of color speak using double negatives and aint it boggles the mind.
Were hardly the guardians of political correctness on racial or for that matter any other matters, so we called around to test our own reaction with some of the citys civil rights leaders. The interim CEO of the New York Urban League, Adrian Lewis, made clear that she was speaking on her own behalf and not that of the league. But she said, Any time you blanket an entire group of people with one form of language or colloquialism, it is unfortunate.
The executive director of the New York Civil Rights Coalition, Michael Meyers, called the ad offensive. Its insulting to resort to stereotypes when standard English can communicate your point, he said. Why cant the Health Department speak plainly to black people without using the vernacular? Black people and Hispanic people can speak and read standard English.
The national spokesman for the Congress of Racial Equality, Niger Innis, called the ad very unfortunate. It sounds like it is promoting a negative stereotype of African Americans, Mr. Innis said. We get enough of it through rap videos. We dont need the city of New York to become part of one problem while trying to solve another problem.
The director of health, media and marketing for the department of health and mental hygiene, Jeffrey Escoffier, defends the ad, saying no one has complained to the department about the ads grammar. Were trying to save lives Were trying to reach people, he said. Those little poems have a sense of humor to them. Mayor Bloombergs name appears at the bottom of the ad. A spokesman for Mr. Bloomberg, Jordan Barowitz, responded to our inquiry about the matter by asking, Are you [expletive] kidding? and then demanding to know what editor at The New York Sun had put the reporter up to asking about the matter.
Our own view is that if the mayor is going to be spending a million dollars of taxpayer money on condom ads with his name at the bottom, his spokesman ought to be willing to at least entertain questions about the matter without breaking out into vulgarity. The mayor and his aides might find the ads an example of humor. But theres nothing funny about being condescended to.
He calls you sweet baby
And sweet sugar plum.
If he wont wear a wedding ring
He aint getting none.
He calls you sweet baby
And sweet sugar plum.
If he won?t wear a wedding ring
He ain?t getting none.
Bump for an outstanding poem.
Although I might say, if he won't wear your wedding ring...
Shalom.
"Mental Hygiene"???
Good grief.
Yes! And both of them, and the Congress Of Racial Equality are conservative now, which is why you never hear the media mention them anymore!!
Having listened to countless African-American college and professional athletes being interviewed on TV over a period of many years, I would say that this negative stereotype has been in place for quite a long time.
The Sun actually thinks the word "condom" in and of itself is so offensive as to be unprintable? If so, that's exactly the sort of thing that's going to lead to their ultimate demise. Manhattan is not Bumblefart, Mississippi, where the entire town might shun you forever if you're ever caught exclaiming "Oh my God!" instead of "Oh my gosh!" Whether conservative or liberal, we are sophisticated and intelligent and do not need to be shielded from mere words, especially when almost nobody else on the planet thinks the word is profane. I find their patronizing attitude towards their readers more offensive than the ads.
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