It's the law of advertising, do what you can to promote your product. For the love of pete--it's legal and constitutional to do so. Bud had Spuds MacKenzie, Burger King had the Burger King (many, many, many moons ago, of course.), Frito Lay had WC Frito. Heck, K-Mart even had Fat-head Rosie...
The food/tobacco/lifestyle nazis will stop at nothing in order to promote their control-freak agendas. Obviously, no one is able to control themselves when faced with mind-controlling cartoon characters. Evil, I tells ya, EVIL!!!
Buyer beware, says I.
Regards
Repogirl
Which made me make a self-promise that I would never shop there.
Mark
P.S. Go Ben Bostrom!