Posted on 06/27/2024 3:45:57 PM PDT by NohSpinZone
Link: https://www.washingtontimes.com/news/2024/jun/27/tractor-supply-co-backs-woke-policies-after-backla/
Rather than go broke, a merchant isn’t going woke.
One of America’s leading rural-supply merchants announced Thursday that it is ending all “Diversity, Equity, Inclusion” programs and will no longer support LGBTQ and global-warming causes.
Tractor Supply Co. posted a statement on social media detailing its new direction after three weeks of social-media and other backlash over the previous attachments to left-wing causes that are not popular with its customer base.
“We work hard to live up to our mission and values every day and represent the values of the communities and customers we serve. We have heard from customers that we have disappointed them. We have taken this feedback to heart. Going forward, we will ensure our activities and giving tie directly to our business,” the company wrote Thursday.
The statement included five bullet points distancing the company from a series of policies under CEO Hal Lawton that were highlighted recently by journalist Robby Starbuck.
The bullet point undo much of what Mr. Starbuck had reported on.
Henceforth, Tractor Supply will “eliminate DEI roles and retire our current DEI goals while still ensuring a respectful environment.”
(Excerpt) Read more at washingtontimes.com ...
More than likely
After such moves, it will be very difficult to trust them
A-holes listened to marketing a-holes that didn’t give a crap about who their customers are. Woke is their religion and DEI is their god.
[Well TS, what are you waiting for? Fire Hal Lawton or you’re not serious.]
I’ll be really surprised if they turn it all around.
Although I’m sure it has happened, I have not often seen a hard-core Leftist change their ways.
The only beef i have with atwoods is no cat food.
He has purty eyes.
😊
Too late. I’ve been done with TSC for a while now anyway. I have been dealing with mineral deficiencies in my goats and chickens for a few years now when they were on TSC/purina brands. I switched to a local feed and seed and local mill for grain and everyone is thriving again.
They could prove that they’re serious, and make Lawton undress, got down on all fours and squeal like a pig.
Good post.
Lawton is the problem.
The Board of Directors need to fire him immediately.
Years ago they did something similar with Christmas and backed off that. It’s still in their corporate blood so we shall see.
Sell farm supplies…stay out of politics…we all figure that out for ourselves…
Yep, I have 3 Tractor Supply stores in about a 25 mile radius and 2 Rural Kings.
Rural King from now on for me.
Bingo!
He is the moron who, (if you will excuse the expression) is totally behind this stupidity.
The idiot must be fired before I will ever set foot in the store in our town.
Yes, their stock tumbled like a turd from a tall horse!
That is what “woke” them up to the self-imposed disaster.
My buddy and I were regulars at Tractor Supply. Now we hit the mom and pop feed stores. To hell with the corporate nitwits. Won’t be going back no matter what they do.
I didn’t know that.
It drives crazy to know that a few simple tasks could solve so many problems
The damage has been done, and unless Hal Lawton leaves, NO ONE is gonna go to TSC that sees his CEO job still protected. He probably has a buy-out and that would STILL keep their customer base pissed off.
Apparently Target and Bud Light weren’t great enough examples for them.
The stupidity. Decades of customer loyalty, wiped out to cater to maybe .5% - 1.5% of the population.
Sheer stupidity.
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