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Media: Gen Z is Doomed
Brownstone Institute ^ | May 21, 2024 | Peter St Onge

Posted on 05/21/2024 1:44:36 PM PDT by Heartlander

Media: Gen Z is Doomed

Years after the fact, the mainstream media is discovering that Gen Z is doomed. As CNN puts it, Gen Z is “earning less, has more debt, and higher delinquency rates than Millennials did at their age.”

In short, the pandemic did a number on Gen Z, followed by a wallop from Bidenflation, lagging wages, and now a looming recession.

How are they surviving? Debt. 

A new study from Transunion finds that, since 2013, average debt balances for those aged 22 to 24 has risen by 40%, including a 14% rise in auto loans and a 26% rise in credit card debt. 

For those with a mortgage — which is a vanishingly low percent of Gen Z — the average mortgage debt is up by nearly half to $215,000 — quite a bit of debt at 24. 

That, of course, is thanks to the Fed’s money printing that drives house prices to an arm plus a leg.

Gen Z Tapped Out

This debt has mirrored the savings rate, which plunged during Covid from an already abysmal 6% pre-pandemic to just 3.2%. So Americans are saving 3.2 cents on the dollar earned. For perspective, in the early 90’s it was three times that.

The pandemic apparently accelerated debt, and most dramatically among the young; Gen Z opened new credit cards at a faster rate than even Millennials during the pandemic — during 2020, there were multiple months when almost 6% of Gen Z’ers had opened at least one new credit card in the previous month. 

Note Gen Z has the lowest income — therefore the lowest debt capacity — of any generation. Yet here they are sporting multiple cards and giving them a good workout.

All this debt, of course, is now driving delinquincy rates, with auto loan delinquencies rising by half, and credit card delinquencies doubling since 2022 to over 6% of credit cards in delinquency — not just carrying balances, but in actual delinquency.

“Shadow Debt”

Keep in mind that this is all just the debt we can see — buy-now-pay-later has edged out avocado toast for Gen Z’s favorite daytime activity, totaling an estimated $700 billion in shadow debt.

In a recent Harris Poll, one out of three respondents said they’ve spent more than $1,000 on buy-now-pay-later, and 54% of users admitted spending more than they can afford. 

One in four reported that buy-now-pay-later is making them fall behind on other lines of credit — note a credit card charges 24% interest per year, which is slightly lower than the mafia.

What’s Next

In a recent video, I mentioned the real-world fallout from all this debt, with declining sales for low-end staples from McDonald’s to Coke to Kraft Mac-n-Cheese — a Gen Z standby. Now Walmart is rolling out a private label brand of items under $5 to clothe our next generation in all the finery their debt will allow.

Gen Z is a financial train wreck — keep in mind this is the next generation of Americans. 

They’re facing soaring prices and plunging wages, even as their formative experience of stimulus checks and student loan bailouts has taught them that maybe if they crash hard enough, Mom and Dad — er, the federal government — will bail them out.

We’re raising a generation of wards of the state, sustained not by productive work but by debt and handouts. 

Given that government spending is unsustainable at 7% of GDP, they’ll eventually hit reality. 

And they’ll be completely unprepared for it.


TOPICS: Business/Economy; Culture/Society
KEYWORDS: genx; genz
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To: rottndog

They do.

They are a surprisingly conservative group.


41 posted on 05/21/2024 3:19:52 PM PDT by LilFarmer
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To: Organic Panic
"I know. Let’s import millions of illiterate poor turd worlders, give them unlimited welfare, homes, medical care, and education. That will certainly help."

Plus the pigressive government education system has seen to it that "Z" citizens won't have an unfair advantage over the trespassing imports.
42 posted on 05/21/2024 3:21:19 PM PDT by clearcarbon (Fraudulent elections have consequences.)
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To: Vermont Lt

Mine was born in 1994, He’s all about being more successful than his hyper successful Dad!
I am loving the Competition!!!!


43 posted on 05/21/2024 3:28:29 PM PDT by acapesket (all happy now?)
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To: Heartlander

At the moment a 27 yr old who wants an apt and a car better have one hell of a job. I checked a new construction three story garden apt type building shoehorned in to some space at, not near, at the railroad tracks in a heavy commercial area 2400.00 a month for a studio, 4100.00 for a 2 bedroom. For the studio you’d have to take home 600.00 a week just to make the rent.


44 posted on 05/21/2024 3:38:14 PM PDT by TalBlack (I We have a Christian duty and a patriotic duty. God help us.)
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To: rottndog

I predict Gen Z will be the next Greatest Generation. They will rise up and re-established the United States as a republic.


45 posted on 05/21/2024 3:41:57 PM PDT by Forward the Light Brigade (. War is Hell)
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To: Heartlander
Years after the fact, the mainstream media is discovering that Gen Z is doomed.

Yes, but have they figured out that the cause is liberalism, socialism, and communism? My Tagline thinks NO.

46 posted on 05/21/2024 3:43:10 PM PDT by libertylover (Our biggest problem, by far, is that almost all of big media is AGENDA-DRIVEN, not-truth driven.)
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To: Vermont Lt
Not only that, but what about the kids who were born in the teens and 1920s and all of a sudden the GREAT DEPRESSION hit and lasted far longer than it should have, due to the Fed Gov.!

What about the WAR BABIES, who were squooshed between that generation and the Boomers?

There are good times and bad times and people have ALWAYS had to cope with them. So what's the difference now? NONE! Well, okay, there's Tik Tok, the net, and journalists who only write FEAR PORN!

47 posted on 05/21/2024 3:56:54 PM PDT by nopardons
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To: Heartlander

As long as a majority of any generation votes for the Marxists, they are voting against themselves and future generations. They are just too indoctrinated to see this massive forest of idiocy due to the woke Marxist nonsense implanted in their minds since birth.

Sadly far too many boomers did vote for dems, especially after the dems went full Marxist 20-30 years ago.

It’s not boomers who are to blame, it’s the insidious woke Marxist ideology and the weak-minded people who fell for their cultish sermons.


48 posted on 05/21/2024 3:59:37 PM PDT by Boomer (If the Nazi-Rats and Rinos win, everyone loses. The Uniparty can no longer claim they are American.)
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To: Forward the Light Brigade

predict Gen Z will be the next Greatest Generation. They will rise up and re-established the United States as a republic.”

I hope so. I have a Gen Z grandson born in 2004. He is majoring in economics and has been on the Dean’s List at his college for two years. He was an Eagle Scout and coaches Lacrosse. He also has a job on Saturday and Sundays.

He has expressed concern to me that there is discussion among his peers about the difficulty of getting a good job. I think with hard work and frugality that Gen Z can be saved.

But we are here in the Puget Sound region where even the men seem to use the feminine side of the brain and vote like white suburban liberal women. Gen Z will have to see the error of the local voting patterns and rally against them to have success in the future.

I got a useless college degree, saw the error of my ways, took voc-tech training and had a mortgage at age 26. Some thinking outside the box is required for any young person to succeed but Gen Z will have to work hard to change what their forebears dumped on them.


49 posted on 05/21/2024 4:02:01 PM PDT by angry elephant (Been with Trump since huge 2016 Washington state rally in May.)
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To: Vermont Lt

Spoken like an arrogant yankee.


50 posted on 05/21/2024 4:11:40 PM PDT by HIDEK6 (God bless Donald Trump)
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To: teeman8r

IMHO there’s way too many moving parts worldwide to undo this mess.


51 posted on 05/21/2024 4:14:03 PM PDT by VTenigma (Conspiracy theory is the new "spoiler alert")
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To: Heartlander

$34 Trillion in debt in a country where the politicians aid and abet an invasion of illegal aliens.


52 posted on 05/21/2024 4:44:56 PM PDT by T.B. Yoits
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To: Organic Panic

Florida Senator Rubio said recently that upwards of 30 Million Illegals are presently in this country.

Based on what I see in Florida, that number seems not far off.


53 posted on 05/21/2024 6:28:07 PM PDT by Does so ( 🇺🇦....We are in the later stages of a Communist takeover...)
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To: Crusher138
I was born in 1966. Soon after my parents divorced in 1976, Mom bought a 1977 Mercury Cougar for $5600 with a $97 monthly payment. Dad did the same with a 1977 Pontiac Grand Prix for $5500 with a similar payment. At $6000, Mom thought the Ford Granada was too expensive. I saw poster in 7th grade, 1979/80 where if the average person tool all their average salary in 1979 to buy a car, in the USA, he/she could pay it off in 5 months, the UK in 6 months but in the USSR, it was likw 10 to 11 years. I felt good to be in the Western USA/UK bloc, I was so proud of that.

I'm part of Generation Jones, although we remember the good life, we are the first to really experience a downturn in living standards especially when it comes to our old age. I understand how Generation Z feels screwed, it started with us mainly as the lefties push their agenda. I was talking to a 19/20 year old young lady, she is of Generation Z but knew and understood how the lefties destroyed America. Many Zer's get that but sadly, not all do. I told her that we Jonesers are the first to experience that too so I do understand. Still she said at least she wished she could have experienced the 1980's like I did. I know I'll be 58 this year but I started to flirt a little and said, “you know what, I wish I could take you back with me to 1985 after I graduated high school (I graduated on a Friday, started work Monday) where I be back to my 18/19 year old self, we'd hop in my Grand Prix (Dad gave me the Grand Prix in 1983) when he bought a Caddy Seville), pick up some of my buddies and drive to Philly to see Live Aid. Like me, she loved Genesis, Queen and so on. Back then, we knew who we are, or were, not now. I told her I feel sorry for the Zer's.
54 posted on 05/21/2024 6:55:12 PM PDT by MrLucky1966 (GOVT.SYS CORRUPTED! RUN GUN.COM? (Y/Y) GUN.COM NOT FOUND, EXECUTE BASEBALL.BAT? (Y/Y))
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To: angry elephant
Gen Z is doomed because the older generations kept voting in garbage litigation expanding the debt and kicking the can down to their children and grandchildren.

I'm just talking for the groups as a whole buy yeah, the Boomers have to share the blame as well as even many Xer's like me and down the road.
55 posted on 05/21/2024 6:57:17 PM PDT by MrLucky1966 (GOVT.SYS CORRUPTED! RUN GUN.COM? (Y/Y) GUN.COM NOT FOUND, EXECUTE BASEBALL.BAT? (Y/Y))
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To: napscoordinator

In 1981, I remember my 8th grade social studies teacher, a Marine, said to us that “when you go to bed tonight, get up tomorrow, go to school and then go home and then go to bed again, the U.S. has spent one billion dollars.”


56 posted on 05/21/2024 7:00:08 PM PDT by MrLucky1966 (GOVT.SYS CORRUPTED! RUN GUN.COM? (Y/Y) GUN.COM NOT FOUND, EXECUTE BASEBALL.BAT? (Y/Y))
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To: MrLucky1966

Yep. Very depressing. I don’t know how they let it get so bad. Maybe if we ever get the trifecta again, they should pass a bill ending borrowing.


57 posted on 05/21/2024 7:03:46 PM PDT by napscoordinator (DeSantis is a beast! Florida is the freest state in the country! )
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To: Heartlander

Nothing a world war can’t fix.


58 posted on 05/21/2024 7:05:04 PM PDT by dfwgator (Endut! Hoch Hech!)
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To: nopardons

You missed my point. Gen Z are literal children. Statistics about them are meaningless. This story is click bait crap.


59 posted on 05/21/2024 7:32:02 PM PDT by Vermont Lt (Don’t vote for anyone over 70 years old. Get rid of the geriatric politicians.)
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To: Vermont Lt
No, actually I didn't miss your point, I was building on it, talking about children who were born/were teens in very bad times in previous eras.

And I can go back even farther...the GREAT DEPRESSION ( which almost nobody seems to know about anymore ), of the late 19th century was horrific, with multiple major bank closures, and children/early teens leaving school to work, to bring home a meager pay to help support families. Farms were lost, homes were lost, because of the loss of jobs and the inability to pay off mortgages. It was as bad, if not worse than the Crash of '29!

One major difference, today, is that during past recessions and depressions, some prices were lowered and so were salaries, but then, those people still had jobs.

Wanna talk about inflation?

During the 1950s, there several recessions and the financial markets were stagnant. I well remember my mother complaining about the price of tomatoes and some other food items.

Though, yes, purely anecdotal, I can tell you the prices of some items from when my grandparents were newlyweds ( family stories ), as well as what they've been during my own lifetime. The differences are eye-watering!

60 posted on 05/21/2024 8:06:26 PM PDT by nopardons
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