Planet Fitness hires progressive new CEO who has pushed DEI-based hiring despite backlash over gym banning member who reported trans woman shaving in female locker room

UK Daily Mail ^ | April 18 2024 | BETHAN SEXTON

[knighthawk]

Planet Fitness has hired a progressive new CEO known for pushing DEI-based hiring, despite the backlash over its decision to ban a member who reported a 'trans woman' shaving in a female locker room.

Colleen Keating will take over as head of the gym chain on June 10, following a ten month search to find a successor after former CEO Chris Rondeau stepped down.

Keating will move over from a role as CEO for FirstKey Homes, during which time she instituted mandatory inclusivity training and 'hiring through a DEI lens'.

[Red6]

SOPs and policies are something that should be plainly visible for anyone to read: employees, customers, media, regulatory agencies, etc. When you make rules but want to hide these from the public, there is some seriously wrong.

[RetiredTexasVet]

I think that is called “doubling down on stupid” DDOS.

[Cen-Tejas]

.....AND, in other WOKE NEWS..........Anheuser Busch shelf space reduced 20 % in stores due to poor sales.

[frank ballenger]

When that happened on Bosom Buddies (1980-1982) with Tom Hanks and Peter Scolari, one said to the other “You know that facial mask cream has to go all over your face, not just on the bottom half” and pushed the white shave lather all around the other guy’s face as the women watched.