Posted on 01/14/2024 8:48:58 PM PST by Steven Scharf
NBC Bragged About Streaming Numbers for Peacock-Only Playoff Game, and Fans Didn’t Want to Hear It KARL RASMUSSEN
NBC announced its ratings for the Peacock-exclusive NFL Playoff game between the Miami Dolphins and Kansas City Chiefs on Saturday night.
The network boasted some massive numbers for the game, which aired exclusively on NBC’s streaming service. According to NBC, the wild-card round game was the most streamed event of any kind ever in the United States, with more than 23 million viewers tuning in.
While the network was pleased with the viewership milestones, fans weren’t quite so ecstatic. Those who didn’t have a subscription to the platform but wanted to watch game didn’t have much choice but to pay for one.
Fans on social media weren’t fans of NBC boasting its record-setting ratings after the game, and they voiced their complaints on X.
(Excerpt) Read more at si.com ...
Their press release is even worse.
FOR IMMEDIATE RELEASE Sunday, January 14th, 2024
PEACOCK EXCLUSIVE AFC WILD CARD GAME IS BIGGEST LIVE-STREAMED EVENT IN U.S. HISTORY & DRIVES INTERNET USAGE TO SINGLE DAY U.S. RECORD
Game Reaches Nearly 28 Million Viewers, with Average Audience Peaking at Nearly 25 Million Viewers From 9:15-9:30 p.m. ET
Dolphins-Chiefs Averages 23 Million Viewers – Most Streamed Event in U.S. History & Topping Last Year’s Saturday Primetime AFC Wild Card Game by 6%
Peacock Registers Biggest Day in its History Driven by NFL Wild Card Exclusive and Entertainment Programming
Buried at the bottom of their press release is this nugget.
NBC Sports’ Saturday afternoon presentation of the Browns-Texans AFC Wild Card Game averaged 29.0 million viewers across NBC, Peacock, NBC Sports Digital, NFL Digital and Telemundo – ranking as the most-watched Saturday NFL Wild Card game on NBC since 2014. Led by Peacock, Browns-Texans delivered a digital Average Minute Audience of 3.1 million viewers — NBC Sports’ largest streaming simulcast of an NFL game, excluding Super Bowl LVI.
So more people watched the Browns-Texans game on network TV then the Chiefs-Dolphins game on streaming and the local broadcast.
Link to the press release.
This whole season, I could get just about any NFL game on the radio. This was a playoff game and it was a no show on the radio. I wasn’t going to pay for peacock. Such BS. For as long as I can remember, playoff games were broadcast on older networks to get viewers. Peacock??? Forget it.
NBC, Peacock made a bundle.
Wonder what the NFL made from Peacock ?.
That game was only streamed on NBC? I had no idea since I could not have cared less about it.
And I’m a HUGE football fan. Disappointed in my Browns. Stroud was amazing. Dallas’ D was horrible. Could run through a ton of stats if someone wants.
But this game did not even hit my radar. Just didn’t care.
Only streamed? Huh. Who knew.
I miss 3 channels and a set of rabbit ears... I really do.
This interview is about the music “Mafia” and a very similar situation occurred with television, the local stations were broken up and now everything is franchised and or affiliated. The Clinton Gore frequency Act put it all into motion. Hostile takeover and the suits outmaneuvered society.
https://youtu.be/reesdiAbvk4?feature=shared
Meh, I just listened to the Westwood One broadcast on terrestial radio. Screw the stupid streaming crap.
How many were Swifties, who just wanted to see Taylor?
Based on commercials I’ve seen in the NFL games recently are they going to call the sport “Pfizerball”.
People are hooked on NFL but I can take it or leave it.
I watch one NFL game per year: The Stupor Bowl, and that mainly for the commercials.
This dust up is a nothingburger.
“Subscription” is the new business model and mantra.
Assures a constant monthly cash flow.
“You will own nothing and be happy”
I watched BlueBloods. To blazes with Peacock. NBC and Peacock ought to be ashamed of themselves. Greed. Pure greed.
Guilty!
I forked over $6 for a month of Peacock. It was worth it.
Kind of funny that most of the people that pay for monthly streaming services, were the ones the cut the cord and ditched cable, only to be once again strapped down with monthly tv bills
Yup.
P.T. Barnum had it right.
N eeling
F elon
L eague
I get the NFL channel. I waited until this morning and watched it at breakfast, skipping commercials. Awful but interesting nonetheless. I can’t wait to see Steven A. react to the Cowboys drubbing.
NBC has had a difficult time getting viewership for Peacock. They cut rates several times. IIRC, one price last year was around $20 for a the year subscription.
I ‘watched’ the gamecast on NFL.com.
I was surprised that the game wasn’t on local tv in Palm Beach County, as it was in Dade and Broward. I guess nearly 1/3rd of a fan base doesn’t qualify as a local market anymore for the nfl and nbc.
That said, it took me two text messages to get a friend to lend me his peacock log-in stuff and I watched the game.
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