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Why Gen Z Is Ditching The Girlboss For The Tradwife
Federalist ^ | JANUARY 11, 2024 | Emma Waters

Posted on 01/12/2024 10:01:39 AM PST by george76

For women who have observed the unhappy zero-sum battle of the sexes, many feel that the modern world, for all its promises, has failed them..

Hannah Neeleman, a Utah-based cattle farmer and mother of eight, is perhaps the most popular Instagram “tradwife” — a growing category of social media influencers who reject the not-so-traditional 9-to-5 workforce in favor of homeschooling their children, homemaking, or running a family business. Though her content is entirely wholesome, she (and other tradwife accounts) are not without controversy.

In the case of Ballerina Farm, followers recently uncovered that Daniel Neeleman, Hannah’s husband, is the son of the founder and former CEO of JetBlue, whose estimated net worth is $400 million.

Her kitchen stove, prominently featured in many of Hannah’s videos where she bakes sourdough bread, farm-raised beef, and other dishes, costs a minimum of $20,000. For those who laud their simple lifestyle as cattle farmers, many felt blindsided by the wealth enabling their smooth transition to homesteading. Afterall, starting a farm requires many high-cost purchases on the front end from the land, equipment, and animals, forcing many farmers into perpetual debt.

Yet Hannah and other tradwife accounts will easily maintain their prominence going into 2024. For many women, who increasingly report “persistent feelings of sadness or hopelessness” and disillusionment with the “girlboss” lifestyle, these influencers offer an idyllic alternative to urban life. They are illuminating a deeper hunger among women, especially among Generation Z.

A quick search on Google Trends shows that the term “tradwife” gained popularity in 2018 but peaked in 2020 as the pandemic accelerated women’s return to the home. Instead of being confined to religious or ultra-wealthy women, the tradwife movement entered mainstream discussions. It offered women the chance to reclaim the ingredients of happiness — faith, family, community, and meaningful work — back from the career-focused model they grew up with.

Popular online accounts (explored here and here) tend to show women who don the clothes and lifestyle that they perceive women in a previous era embodied: shirtwaist dresses, aprons, a rejection of formal work outside the home, and a heavy emphasis on homemaking and care for children.

Instead of finding the home stuffy, boring, or trivial, many women found greater purpose and satisfaction than they previously imagined. Initially, the pandemic gave women the ultimate “permission slip” to explore the domestic realm (stay inside to stay alive). Later, popular and aesthetically pleasing tradwife accounts gave women the encouragement they needed to combat the outspoken expectations that all women, even mothers, ought to rejoin the 9-to-5 workforce.

It’s worth considering why Gen Z women, who have the most professional opportunities and fewest barriers to education, work, and politics, would flock in large numbers to tradwife influencers. No doubt the online accounts are more intense in their expressions of femininity, homemaking, or anti-feminist sentiment than the average follower, but then, this is always the case with influencers.

For Gen Z women who have observed the unhappy zero-sum game that is the battle of the sexes, many feel that the modern world, for all its promises, has failed them. They’re looking for an older, and truer, model for how to live a good life. Or, as Carmel Richardson said, “There are too many elders who give bad advice about marriage and family. I am trying to become the matriarch I want to see in the world.”

Similarly, it’s worth asking why this movement provokes many others to mockery or disgust. As one influencer said, “What if their husband leaves them? Then how will they support themselves?” For women who grew up observing the impact of no-fault divorce, family breakdown, the sexual revolution, and the rigid careerism of the 1990s, it seems as though their plan for survival is to depend on no one, especially a man, to provide for them.

The exhaustion and subsequent disenchantment this has produced in Gen Z is enough to spark a counterrevolution.

The harm is not borne equally, either. As both Aaron Renn and Mary Harrington have pointed out, the current workforce has meant that for elite or upper-class women to work, they require other women, who would rather stay home with their own children, to serve as nannies and daycare workers just to make ends meet. Many tradwife accounts encourage women, insofar as they can, to return to their own homes and release poorer women from the expectation of handling their child care, cooking, or cleaning.

Notably, a Refinery29 article recognized this appeal for minority women: “Traditional marriage is the key to Black women’s liberation from being overworked, economic insecurity, and the stress of trying to survive in a world hostile to our survival and existence.” Implicit in the tradwife model, of course, is the financial and ideological support of a husband. It requires husband and wife to work together in distinct roles toward a shared vision — one that ideally allows each the margin to flourish in their given space. In this way, tradwives represent a sort of anti-fragility that, in the words of Nassim Nicholas Taleb, is not merely resilient in the face of difficulty, but grows stronger because of it.

At their best, tradwives require more of the men around them. Rather than trying to replace the men in their lives (father, husband, perhaps employer) when they fail, such tradwives hold them accountable to provide, protect, and grow within the family. Few things could sound scarier to a woman who has been failed by a man she thought she could trust through divorce, unfaithfulness, or abandonment. Nonetheless, many women are realizing that the happiness they desire requires reliance upon a husband and other family members to succeed.

Whether it’s a corporate girlie, an academic, or a tradwife, each dreams of and relies upon a wealthy patron to support the lifestyle she wants to live. While some tradwives denounce all work “outside the home,” many run small businesses, write or blog, and contrary to the Luddite stereotype, manage savvy social media influencer accounts. They take the time and flexibility that their lifestyle offers and seek creative uses of their time that bless their family, their community, and the causes they care about.

Certainly, some aspects of the tradwife movement range from alt-right pagan beliefs to unrealistic forms of live-action role-play. At the heart of it, however, is a positive attempt by many women to embrace marriage and motherhood.

Countercultural movements tend to overcorrect to provide the next generation of women with a moderate option between the two ideological extremes of careerism and the rejection of all “paid work.” For Gen Z, the result may be that women receive the flexibility and support to pursue a family and work amenable to their goals and the demands of each season.


TOPICS: Culture/Society; News/Current Events; Politics/Elections
KEYWORDS: dating; faith; family; happiness; manosphere; marriage; mgtow; pua; redpill; traditional; traditionalmarriage; tradwife; women
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To: mewzilla
I think as long as men will work a job and provide for the financial needs of the home, then this is the perfect setup as moms should be with their children....

sadly, too many men do not have the wherewithal to be good providers...

we need more traditional families...

21 posted on 01/12/2024 10:34:49 AM PST by cherry
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To: george76

I wonder if “home ec” class numbers have grown? If they even still conduct those classes...


22 posted on 01/12/2024 10:40:16 AM PST by Clutch Martin ("The trouble ain't that there is too many fools, but that the lightning ain't distributed right." )
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To: cuban leaf
I hear ya!

I'm 70 also, and pretty handy.

All my younger brothers do better finish work than I.

23 posted on 01/12/2024 10:41:59 AM PST by G Larry ("XFKAT" We can't keep spelling out "X Formerly Known As Twitter"!)
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To: cherry
chickens coming home to roost for the filthy feminists ...


24 posted on 01/12/2024 10:44:19 AM PST by bankwalker (Repeal the 19th ...)
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To: george76

Proverbs 31:10-31

An excellent wife who can find?
She is far more precious than jewels.
11 The heart of her husband trusts in her,
and he will have no lack of gain.
12 She does him good, and not harm,
all the days of her life.
13 She seeks wool and flax,
and works with willing hands.
14 She is like the ships of the merchant;
she brings her food from afar.
15 She rises while it is yet night
and provides food for her household
and portions for her maidens.
16 She considers a field and buys it;
with the fruit of her hands she plants a vineyard.
17 She dresses herself with strength
and makes her arms strong.
18 She perceives that her merchandise is profitable.
Her lamp does not go out at night.
19 She puts her hands to the distaff,
and her hands hold the spindle.
20 She opens her hand to the poor
and reaches out her hands to the needy.
21 She is not afraid of snow for her household,
for all her household are clothed in scarlet.
22 She makes bed coverings for herself;
her clothing is fine linen and purple.
23 Her husband is known in the gates
when he sits among the elders of the land.
24 She makes linen garments and sells them;
she delivers sashes to the merchant.
25 Strength and dignity are her clothing,
and she laughs at the time to come.
26 She opens her mouth with wisdom,
and the teaching of kindness is on her tongue.
27 She looks well to the ways of her household
and does not eat the bread of idleness.
28 Her children rise up and call her blessed;
her husband also, and he praises her:
29 “Many women have done excellently,
but you surpass them all.”
30 Charm is deceitful, and beauty is vain,
but a woman who fears the Lord is to be praised.
31 Give her of the fruit of her hands,
and let her works praise her in the gates.


25 posted on 01/12/2024 10:45:24 AM PST by metmom (He who testifies to these things says, “Surely I am coming soon.” Amen. Come, Lord Jesus…)
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To: FreedomPoster

The Pioneer Woman is one of them.

She has PHENOMENAL recipes.

The Pioneer Woman Breakfast Sausage Casserole is one example.

https://www.thepioneerwoman.com/food-cooking/recipes/a37215621/sausage-breakfast-casserole-recipe/


26 posted on 01/12/2024 10:47:58 AM PST by metmom (He who testifies to these things says, “Surely I am coming soon.” Amen. Come, Lord Jesus…)
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To: imabadboy99

I’ve always thought that one of the original causes of life being too costly for women to stay home was that so many women DID go out to work - they were taking jobs and wages from men.

As for Neeleman, she probably has help with kids, house, etc. Running a really successful YouTube channel is more than a full-time job, and the average woman with lots of kids can’t do it without help. (And how many women with 8 kids can afford an Aga?)


27 posted on 01/12/2024 10:48:57 AM PST by Jamestown1630 ("A Republic, if you can keep it.")
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To: george76

Related...
https://www.youtube.com/watch?v=VVRRC-B46yE


28 posted on 01/12/2024 10:50:28 AM PST by US Navy Vet (Trump Train!!!)
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To: imabadboy99
the problem today, thanks to the open border cheap labor express neoCON scum, is that you have to be rich to have a stay at home wife/mother. The average family needs 2 incomes to get by. Esp. now thanks to traitor Joe’s inflation.

Not necessarily because the amount of money that can be saved by doing things yourself, can more than make up for the loss of the income with it's attendant costs of extra clothes, gas usage to get to and from work, child care expenses, prepared and take out food rather than cooking from scratch, etc.

29 posted on 01/12/2024 10:51:38 AM PST by metmom (He who testifies to these things says, “Surely I am coming soon.” Amen. Come, Lord Jesus…)
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To: george76

I’m guessing that cuts out the Slutfriend.


30 posted on 01/12/2024 11:01:04 AM PST by moovova ("The NEXT election is the most important election of our lifetimes!“ LOL...)
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To: george76

sickening frauds. thanks for the heads-up


31 posted on 01/12/2024 11:01:55 AM PST by old-ager
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To: FreedomPoster

It doesn’t even resemble the mobilization for a counterattack.

A “Tradwife” can still have your pre-nup invalidated by a p-whipped blue pill judge and walk away with your house, your kids, your savings and your reputation for any whim real or imagined just as fast as a boss babe can.

The only difference is her “Tradwife” status guarantees you’ll pay more alimony for a longer period of time.


32 posted on 01/12/2024 11:02:38 AM PST by txeagle
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To: george76

Because tradwife will make yummy goodies to eat


33 posted on 01/12/2024 11:03:30 AM PST by bigbob
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To: FreedomPoster

On the flip side, they have zillions of quality how-to YouTube videos. Heck, I’m a super advanced DIYer, and I use them.

******************

IMO it’s one of the great services available on the net.

Especially, if you’re a cheapskate like myself.


34 posted on 01/12/2024 11:15:10 AM PST by unclebankster ( Globalism is the last refuge of a scoundrel.)
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To: george76

Yes, I really enjoy a simple lifestyle with my $20,000 stove.

I often have Nancy over so we can enjoy ice cream from my $20,000 fridge and freezer.


35 posted on 01/12/2024 11:19:37 AM PST by ProtectOurFreedom (“Occupy your mind with good thoughts or your enemy will fill them with bad ones.” ~ Thomas More)
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To: george76
"Certainly, some aspects of the tradwife movement range from alt-right pagan beliefs to unrealistic forms of live-action role-play."

What in the world is Emma blathering on about?

36 posted on 01/12/2024 11:21:08 AM PST by ProtectOurFreedom (“Occupy your mind with good thoughts or your enemy will fill them with bad ones.” ~ Thomas More)
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To: george76

They better realize the “tradwife” will divorce them just as easily as the “feminist when she wants to be” will.


37 posted on 01/12/2024 11:35:04 AM PST by Secret Agent Man (Gone Galt; not averse to Going Bronson.)
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To: sphinx
Perhaps our biggest problem is that government, the schools, and many of the churches have been coopted by the Enemy.

Aaaaamen, with no 'perhaps' about it.

38 posted on 01/12/2024 11:36:08 AM PST by tomkat
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To: ridesthemiles

I was glad to see these people exposed.

There are plenty of “real” prepper / offgrid / patriot / “traditional” channels to view.


39 posted on 01/12/2024 11:36:35 AM PST by old-ager
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To: mewzilla

Feminism is a bigger lie than communism.


40 posted on 01/12/2024 11:43:23 AM PST by Rummyfan (In any war between the civilized man and the savage, support the civilized man.)
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