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Apple and Lionsgate join IBM in pausing ads on X amid antisemitism controversy
Fox ^ | eric revell

Posted on 11/17/2023 10:07:52 PM PST by NoLibZone

Elon Musk is under fire for antisemitic content appearing on X in the wake of the terrorist attack by Hamas against Israel on Oct 7

More brands are pausing their advertisements on X, formerly known as Twitter, amid a growing controversy over antisemitic content on the social media platform.

Two more companies announced a pause in their X ads on Friday after IBM on Thursday said that it was pausing all of its ad buys on the platform, which was first reported by The Financial Times. Tech giant Apple moved to pause its ads on X, according to a report by Axios. At the same time, a spokesperson for Lions Gate Entertainment also indicated on Friday the media company is pulling its ads from the platform.

The moves come after a report by left-wing group Media Matters for America showed major corporations’ ads were being surfaced alongside antisemitic and, in some cases, pro-Nazi posts on X.

They also pose a renewed challenge for the social media platform, which has struggled to keep advertisers on the site since the company was acquired by an ownership group led by billionaire Elon Musk in October 2022.

X did not immediately respond to a request for comment. An executive for the company previously told FOX Business its platform was "not intentionally placing a brand actively next to this type of content, nor is a brand actively trying to support this content with placement."

"Ads follow people on X, in this case the Media Matters’ research that was going to actively look for this content — that’s how user targeting works," the X executive explained. "As it relates to the platform itself, control settings are in place there for every user and every brand."

The executive also claimed groups like Media Matters "aggressively search for posts and then go to the accounts, and if they see an ad… keep hitting refresh to capture as many brands as possible."

The posts of X owner Elon Musk are also prompting controversy. Musk, who is feuding with the Anti-Defamation League (ADL) over its claims of rampant antisemitism on X, appeared to respond with agreement to a post that claimed Jewish communities have spread "hatred against whites."

You have said the actual truth," Musk wrote Wednesday.

"The ADL unjustly attacks the majority of the West, despite the majority of the West supporting the Jewish people and Israel," he continued in another X post. "This is because they cannot, by their own tenets, criticize the minority groups who are their primary threat," he wrote, apparently referring to Palestinians and Arabs who have called for Jihad against Israel.

"It is not right and it needs to stop," Musk added. He then responded to a critic who accused him and the original poster of generalizing the Jewish community and conceded, "[T]his does not extend to all Jewish communities, but it is also not just limited to ADL."


TOPICS: Extended News; News/Current Events; US: Connecticut; US: New Jersey
KEYWORDS: chrischristie; connecticut; elonmusk; musk; newjersey; richardblumenthal; truthsocial; twitter; x
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To: NoLibZone

They are circiling the wagons around the regime.

Elon is coming after them with law suites at Media Matters.


21 posted on 11/18/2023 6:31:51 AM PST by Jumper
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To: FreedomPoster

“The ADL has indeed issued anti-white statements, are an anti-white hate group. Provably.”

A. Show us.

B. Musk has indeed issues anti-Jewish statements.

C. Musk shrieks about defending First Amendment freedoms yet threatens lawsuits when his feelings are hurt.


22 posted on 11/20/2023 2:33:21 PM PST by Miami Rebel
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To: NoLibZone

I would bet every CEO is antisemitic.


23 posted on 11/20/2023 2:35:07 PM PST by Fledermaus (It's time to get rid of the Three McStooges; Mitch, Kevin and Ronna! 1 gone, 1 almost dead. )
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To: Jumper

“Elon is coming after them with law suites [sic] at Media Matters.”

He said he’d hit Media Matters with a thermonuclear lawsuit (whatever that would look like) as soon as the courts opened today, yet it’s now after the courts have closed and there hasn’t been a peep.


24 posted on 11/20/2023 2:35:38 PM PST by Miami Rebel
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To: Fledermaus

“I would bet every CEO is antisemitic.”

That seems a stretch, but it’s irrelevant. Musk was the one who was called out and Musk was the one who claimed he’d sue over it. [He hasn’t.]

This is what got his drawers knotted up: Media Matters claimed ads from top corporate brands were running alongside white nationalist and pro-Nazi content. Which they were.


25 posted on 11/20/2023 2:38:56 PM PST by Miami Rebel
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To: Miami Rebel

It’s not his responsibility to show you facts.

Disprove him.

Musk is in no way a Jew hater like 100% if DemonRats.


26 posted on 11/20/2023 2:39:22 PM PST by Fledermaus (It's time to get rid of the Three McStooges; Mitch, Kevin and Ronna! 1 gone, 1 almost dead. )
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To: Enlightened1

“They all call this right after meeting with the CCP dictator. They are just following orders.”

Over half of Tesla’s production is out of its Shanghai factory: 710,000 vehicles out of 1.31 million total.


27 posted on 11/20/2023 2:42:13 PM PST by Miami Rebel
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To: Miami Rebel

Not by design. It’s an algorithm.

Also, as stated above, Media Matters (a far left liberal hate machine with a fraudulent 501 C 3 designation) created fake accounts and posted the crap themselves.

Go away nookie. Try DU.


28 posted on 11/20/2023 2:42:44 PM PST by Fledermaus (It's time to get rid of the Three McStooges; Mitch, Kevin and Ronna! 1 gone, 1 almost dead. )
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To: Fledermaus

“Disprove him.”

I don’t have to. I’m not suing him.

He, on the other hand, is the one threatening to sue another party over a report that accurately showed by black and white evidence that major advertisers had their ads placed next to Nazi tweets.

Musk is the one who needs to provide proof, not me. Or at least he would if he lives up to his threat of suing.


29 posted on 11/20/2023 2:45:43 PM PST by Miami Rebel
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To: Fledermaus

Dang auto correct. Noobie! LOL


30 posted on 11/20/2023 2:46:44 PM PST by Fledermaus (It's time to get rid of the Three McStooges; Mitch, Kevin and Ronna! 1 gone, 1 almost dead. )
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To: Miami Rebel

The “evidence “ is manufactured.


31 posted on 11/20/2023 2:48:05 PM PST by Fledermaus (It's time to get rid of the Three McStooges; Mitch, Kevin and Ronna! 1 gone, 1 almost dead. )
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To: Fledermaus

If the tweets were fraudulently posted or not isn’t material to an advertiser. The placement demonstrated that Musk can’t be bothered to protect advertisers.

If you or I posted Nazi garbage here it would be taken down in 60 seconds and we would be banned.


32 posted on 11/20/2023 2:48:26 PM PST by Miami Rebel
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To: Fledermaus

“The ‘evidence’ is manufactured.”

Neither Musk or his CEO has made that claim, but if it’s true then he’ll undoubtedly demonstrate that in the thermonuclear lawsuit he babbled about, if he ever gets around to filing it.


33 posted on 11/20/2023 2:50:46 PM PST by Miami Rebel
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To: Miami Rebel

Again, the ads aren’t placed. Algorithms post them automatically.

My restaurant ads show up in strange places on FB and X and Google. A friend on Google was searching for the best margarita in town and my ad popped up. Only because I have a Margarita pizza on the menu.

Yellow Pages were easier! HA


34 posted on 11/20/2023 2:55:00 PM PST by Fledermaus (It's time to get rid of the Three McStooges; Mitch, Kevin and Ronna! 1 gone, 1 almost dead. )
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To: Miami Rebel

Read post #13 again.

Media Matters is a scumbag leftist group of agitators. Dan Abrams is an ass.


35 posted on 11/20/2023 2:57:14 PM PST by Fledermaus (It's time to get rid of the Three McStooges; Mitch, Kevin and Ronna! 1 gone, 1 almost dead. )
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To: Miami Rebel
The placement demonstrated that Musk can’t be bothered to protect advertisers.

Based on this comment, you don't understand what actually happened.

Media Matters created an X account which they used to do multiple "Nazi" searches, likely things like "kill the Jews" or "Hitler was right". This seeded the AI algorithms that try to match ads with searches.

Media Matters was then treating X like a slot machine. They kept pressing enter until the reels lined up with a Nazi ad and a client ad.

Then they pounced.

They took screen shots of the business ads next to Nazi ads and then went to the businesses to get them to boycott X.

Musk's internal metrics shows that the offensive combination of ads was only served briefly, was a fraction of the combination of ads served, and was only seen by the writer of the Media Matters article accusing X of anti-semitism.

-PJ

36 posted on 11/20/2023 2:57:23 PM PST by Political Junkie Too ( * LAAP = Left-wing Activist Agitprop Press (formerly known as the MSM))
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To: Political Junkie Too

“Media Matters created an X account which they used to do multiple “Nazi” searches, likely things like “kill the Jews” or “Hitler was right”.

______________________________________________

So Media Matters didn’t create the tweets, right? (I’ve read that spurious claim.)

If Media Matters could search “Hitler” and “Nazi” and find disgusting posts, then I’m guessing X could have done so too but couldn’t be bothered.

If I’m an advertiser and my ads are susceptible to placement next to tweets saying “Hitler was right,” I wouldn’t be relieved because the placement was “manipulated.” But we can agree that even without manipulation an advertiser would be playing Russian roulette with the probability that his ad for maple syrup wasn’t next to “Six million wasn’t enough.”

By the way, the algorithm manipulation story has yet to be substantiated.


37 posted on 11/20/2023 4:38:20 PM PST by Miami Rebel
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To: Miami Rebel
Come on, you know it's true. You must have had your own experience with advertising on your own PC screen after doing a couple of searches for something on Amazon or eBay.

-PJ

38 posted on 11/20/2023 4:54:35 PM PST by Political Junkie Too ( * LAAP = Left-wing Activist Agitprop Press (formerly known as the MSM))
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To: Political Junkie Too

It’s different searching the internet than searching content within a social media site.


39 posted on 11/20/2023 5:11:06 PM PST by Miami Rebel
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To: Miami Rebel

A. From a conservative Jewish source:

The ADL’s Racist School Curriculum Violates Florida Law
https://www.frontpagemag.com/the-adls-racist-school-curriculum-violates-florida-law/

B. Show us.

C. Libel is a thing. You should learn about it.


40 posted on 11/20/2023 6:12:45 PM PST by FreedomPoster (Islam delenda est)
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