If the tweets were fraudulently posted or not isn’t material to an advertiser. The placement demonstrated that Musk can’t be bothered to protect advertisers.
If you or I posted Nazi garbage here it would be taken down in 60 seconds and we would be banned.
Again, the ads aren’t placed. Algorithms post them automatically.
My restaurant ads show up in strange places on FB and X and Google. A friend on Google was searching for the best margarita in town and my ad popped up. Only because I have a Margarita pizza on the menu.
Yellow Pages were easier! HA
Based on this comment, you don't understand what actually happened.
Media Matters created an X account which they used to do multiple "Nazi" searches, likely things like "kill the Jews" or "Hitler was right". This seeded the AI algorithms that try to match ads with searches.
Media Matters was then treating X like a slot machine. They kept pressing enter until the reels lined up with a Nazi ad and a client ad.
Then they pounced.
They took screen shots of the business ads next to Nazi ads and then went to the businesses to get them to boycott X.
Musk's internal metrics shows that the offensive combination of ads was only served briefly, was a fraction of the combination of ads served, and was only seen by the writer of the Media Matters article accusing X of anti-semitism.
-PJ