Posted on 11/17/2023 1:51:40 PM PST by nickcarraway
The studio is pulling ads as its 'Hunger Games' prequel hits theaters, while major advertisers Apple and IBM are also backing away from the platform.
Major advertisers are pausing their ad campaigns on Elon Musk’s social media platform X.
The film studio Lionsgate said Thursday that it would be pulling its ads from the platform, just as its Hunger Games prequel is hitting movie theaters.
A spokesperson for Lionsgate confirmed the decision Friday. This follows in the wake of companies such as IBM and Apple pulling ads from the platform, in light of a new report from nonprofit Media Matters for America Thursday, which found that the platform was placing ads for companies such as “Apple, Bravo (NBCUniversal), IBM, Oracle, and Xfinity (Comcast) next to content that touts Adolf Hitler and his Nazi Party.”
“IBM has zero tolerance for hate speech and discrimination and we have immediately suspended all advertising on X while we investigate this entirely unacceptable situation,” the company said in a statement to The Hollywood Reporter.
Axios reported that Apple was pausing its ad buys on the platform on Friday afternoon.
These decisions also come after a post from Musk Wednesday that many have called out as being antisemitic.
Musk replied to another user on X, formerly known as Twitter, Wednesday, who said “I’m deeply disinterested in giving the tiniest shit now about western Jewish populations coming to the disturbing realization that those hordes of minorities that support flooding their country don’t exactly like them too much.” In response, Musk said “you have said the actual truth.”
The White House has also come out against the reported proliferation of antisemitic content on the platform, saying in a statement Friday: “We condemn this abhorrent promotion of antisemitic and racist hate in the strongest terms, which runs against our core values as Americans.”
X CEO Linda Yaccarino, who has been trying to win advertisers back to the platform, defended the company’s position in a tweet Thursday saying: “X’s point of view has always been very clear that discrimination by everyone should STOP across the board — I think that’s something we can and should all agree on. When it comes to this platform — X has also been extremely clear about our efforts to combat antisemitism and discrimination. There’s no place for it anywhere in the world — it’s ugly and wrong. Full stop.”
Yaccarino, who previously led the advertising divisions at NBCUniversal and Turner Broadcasting, joined X (back when it was called Twitter) earlier this year as its CEO. Musk stayed on to lead its product and technology, though it has been his public comments on the platform that seem to have become an issue with marketers.
While Musk has outlined a vision in which X becomes an “everything app,” with dating services, live video, financial transactions and other offerings, the company remains heavily reliant on advertising revenue, so the departure of major marketers is likely to only intensify pressure on the company’s finances.
If you are Smithfield Ham you probably don’t want to pay to advertise to any guy named Mohammed.
In other news top American executives cheered a speech given by a man Joe Biden called a dictator.
If X censored anti-Jewish speech 100% The Squad would say X is silencing Palestinians.
If Musk weren’t already on the enemies list they wouldn’t have a problem with X/Twitter.
That was my first thought as well.
but they still donate to Democrats.
That is a perspective I had not considered, but makes some sense. I question to what extent the population at large buys into all this. One would think, again, that businesses want to sell product, not make moral/political pronouncements.
So it’s now racist and xenophobic to point out that the liberal Jews in America have supported illegal immigration which resulted in populations of illegal immigrants in America who happen to hate Jewish people (including the liberals who supported their illegal entry)?
OK.
I don’t think the liberal Jews are dumb enough to believe their lie, but I do think they’re dishonest enough to run with it. Elon Musk isn’t racist or antisemitic.
And the left has been looking for ways to attack him.
I’ll boycott any company or product that pulls advertising for these fake reasons. No Hunger Games for me.
This has Chinese or WEF stink all over it. (Same thing?) Especially with Apple. Maybe Lionsgate gets a special distribution deal with china for the movies the chicoms deem as “OK, for western films”
That’ll teach ‘em who’s in charge.
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