Posted on 06/23/2023 8:56:03 AM PDT by Morgana
Despite intense backlash recently over rival Bud Light's partnership with LGBTQ and transgender star Dylan Mulvaney, Coors Light is remaining the title sponsor of the Pride parade in Denver.
Anheuser-Busch, which makes Bud Light, has lost $27 billion in value due to a campaign with Mulvaney that upset conservatives. Then the company upset progressives too after failing to support Mulvaney through the backlash.
Molson Coors, which is headquartered in Golden, Colorado, about 15 miles west of Denver, is standing by, with the parade remaining 'The Coors Light Denver Pride Parade' set for Sunday.
Several major corporations have backed the event - which is expected to draw over 100,000 visitors. Fellow alcohol manufacturer Absolut and companies such as Verizon, Visa, Walmart, Amazon and Target have backed the event.
However, local LGBTQ+ rights leaders see Coors sticking by the parade as a huge moment when it might be seen as a damaging business decision in the wake of the Mulvaney controversy.
'This is kind of the hard part of allyship,' said Rex Fuller, the CEO of the parade organizer Gay Lesbian Bisexual and Transgender Community Center of Colorado, told Axios.
'We are in a time period when it can be quite fashionable in some corners to pretty openly express homophobic, transphobic (sentiments) and racism, and I think that can make this uncomfortable at some points.'
Adam Collins, Molson Coors chief communications and corporate affairs officer, gave a statement to Fox News standing by the parade.
'At the end of a long day or the start of a great night, everyone deserves to feel comfortable having a drink and being themselves,' Collins said.
(Excerpt) Read more at dailymail.co.uk ...
It’s time to GoGalt. Just for a different reason than in the book
Yuengling is a proud sponsor of many gay events nationwide.
They need to change their logo to a goat saying fah-fah rather than bah-bah.
Coors used to be a great brand of beer. Now the LGBTQIA+ community it trying to turn Coors into Coo’r’s where the first apostrophe stands for “k-Whor” and the second one stands for “e”.
At this rate, the whole damn country will be sober in a few months!
The Coors Board needs a high/hard reminder of who their customer base is (but maybe not for the carbonated water version of their beer).
I’ve always like American beers, but I have switched to Heiniken. I’ve always liked the Dodgers but now it is reading a good book. I loved he NBA and now it is walking.
Coors off the list. Check. PBR is what I’ve been having lately. If they jump on board the tranny train, it’ll just be locally brewed beer. Midnight Brewery is super conservative.
Queers Light.
7.2%? Virtually 1 out of every 10 people? Sounds totally organic. Not a social contagion. Nope. Nosiree.
Lemmings racing to the cliff!
They did cave a few weeks back.
I’m of the opinion blackrock is a legalized mafia, and its members should be treated as such.
Nah, Bud Light already took the hit. Coors won’t suffer for this. It’s just a parade, gay marriage is legal, and what happened to/with Bud Light has nothing much to do with gay or straight. Coors would sponsor almost any parade for any group that had a draw. They’d sponsor sporting events, or ethnic parades, or music festivals, or holiday events. That’s what they do.
Genesee Cream Ale. Brewed in NY but sold here in NH. Been drinking it for years. Grew up seeing it as my father drank it. Now it’s great on an 80 degree day after a hard day’s work.
The hometown brewer bailing on this parade might not sit well, even with heteros in liberal Denver.. I give ‘em a pass on this one. I’d rather they didn’t, but kinda’ understand since it’s not quite a Bud-Lite / trans issue.
Admittedly, I’ve always been a Coors fan since Smokey and the Bandits. Their brewery sits in iconic Golden on Clear Creek at the foothills of the rockies, where Joseph Coors used all that pure snowfall.
Coors Banquet beats Light. imho
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