Posted on 06/23/2023 8:56:03 AM PDT by Morgana
Despite intense backlash recently over rival Bud Light's partnership with LGBTQ and transgender star Dylan Mulvaney, Coors Light is remaining the title sponsor of the Pride parade in Denver.
Anheuser-Busch, which makes Bud Light, has lost $27 billion in value due to a campaign with Mulvaney that upset conservatives. Then the company upset progressives too after failing to support Mulvaney through the backlash.
Molson Coors, which is headquartered in Golden, Colorado, about 15 miles west of Denver, is standing by, with the parade remaining 'The Coors Light Denver Pride Parade' set for Sunday.
Several major corporations have backed the event - which is expected to draw over 100,000 visitors. Fellow alcohol manufacturer Absolut and companies such as Verizon, Visa, Walmart, Amazon and Target have backed the event.
However, local LGBTQ+ rights leaders see Coors sticking by the parade as a huge moment when it might be seen as a damaging business decision in the wake of the Mulvaney controversy.
'This is kind of the hard part of allyship,' said Rex Fuller, the CEO of the parade organizer Gay Lesbian Bisexual and Transgender Community Center of Colorado, told Axios.
'We are in a time period when it can be quite fashionable in some corners to pretty openly express homophobic, transphobic (sentiments) and racism, and I think that can make this uncomfortable at some points.'
Adam Collins, Molson Coors chief communications and corporate affairs officer, gave a statement to Fox News standing by the parade.
'At the end of a long day or the start of a great night, everyone deserves to feel comfortable having a drink and being themselves,' Collins said.
(Excerpt) Read more at dailymail.co.uk ...
DUMBASSES!
Is Adam Collins GAY?
PBR, Labatts Blue, for mass produced cheap alternatives.
Kinda glad I don’t drink beer - it’s hard to keep up with this playbook.
Boycott American beer altogether. This cancer is well entrenched in the US corporate world.
Is Yuengling the only large domestic brewer which hasn’t caved to the WOKE mob ?
Not dumbasses as much as cowards, I think.
Darn near everyone in the Coors boardroom knows this is a bad idea. But they also know that anyone who objects will be a racist and a hater.
It’s so much safer to just keep quiet.
“Sodomy Light”.
Coors Lite
The sodomites choice!!
I quit drinking the “mass produced cheap alternatives” when I moved to San Francisco in 1973 and discovered Anchor Steam Beer. To this day, I always seek out local, small breweries. I drink one to three beers a week, so cost isn’t an issue — flavor and quality are.
Get this — a couple weeks ago, I drank my first (and last) “Bud Light” ever in my entire life! A friend gave it to me as a gag gift, so I faced a choice — try it or throw it out. To be honest, it wasn’t as bad as I expected it to be (as far as lagers go).
Oops. In my post #8 I meant to say:
But they also know that anyone who objects will be called a racist and a hater.
(A gremlin erased the word “called” in my original post.)
my criteria is national name brands
national name brands are all woke
if you know an exception(goya?) let me know
national name brands fund the LEFTIST media
so i prefer local/generic
FASCISM
Riddle me this;
Why else would traditionally male . . . VERY male, and by association, a rough, tough, redneck male product want to risk serious financial loss for an influence that is as fake as a three dollar bill ?
So true...
These corporations keep being “shocked” when they find out we hate them.
These companies cannot not do this.
If they lose billions in sales it really doesn’t matter.
As publicly traded companies they have to follow ESG standards. If not their stock gets dumped even though ESG is part of no law.
There are very few good guys left and we are a day late and a dollar short in addressing the source of the problem.
I know.
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