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What People Are Saying About Ford, Its Decision to Keep AM
RadioWorld.com ^ | May 24, 2023 | Elle Kehres

Posted on 05/26/2023 6:39:13 AM PDT by Twotone

The broadcast industry was abuzz yesterday following Ford Motor Company’s announcement that it will keep AM radio as a feature in its newer model cars. It’s welcome news for AM advocates who have been fighting for the preservation of the senior band in recent months.

That fight, however, is not over. Lawmakers continue to push for legislation that would protect AM in all vehicles, and radio broadcasters are keeping the pressure on other automakers to follow Ford’s lead.

Ford CEO Jim Farley made the announcement via social media Tuesday morning:

“After speaking with policy leaders about the importance of AM broadcast radio as a part of the emergency alert system, we’ve decided to include it on all 2024 Ford & Lincoln vehicles,” wrote Farley. “For any owners of Ford EVs without AM broadcast capability, we’ll offer a software update. Customers can currently listen to AM radio content in a variety of ways in our vehicles – including via streaming – and we will continue to innovate to deliver even better in-vehicle entertainment and emergency notification options in the future. Thanks to our product development and manufacturing teams for their quick response to make this change for our customers.”

In the hours that followed, numerous people on LinkedIn commented on Farley’s post, expressing their support — or their indifference — and other thoughts on the matter:

David Greenberg, founder of The Empowered Franchisee, wrote: “Love this Jim! It’s great to see Ford prioritizing safety and recognizing the importance of AM broadcast radio in emergency situations. Kudos to your product development and manufacturing teams for their swift action. How will customers be notified about the availability of the software update for their Ford EVs?”

Joshua Giampa, a cloud infrastructure architect at Amazon Web Services commented: “I have been driving for nearly 20 years. I don’t think I have ever intentionally listened to AM radio. Even FM, for the last decade, is only used if I happen to be in an old car that hasn’t swapped the radio. If there’s still people broadcasting, then cars might as well receive it, but I doubt most people even noticed it wasn’t there.”

Gary Drypen, owner of Inland Seas Executive Consulting, wondered: “Why is shielding EV RF emissions which interfere with AM radio reception a problem? Is it a technical issue (it can’t be done) or is it cost driven (EV manufacturers don’t want to do it)? How far from the EV does AM radio interference extend? Will EVs disrupt AM radio reception in proximate vehicles on the road? Is enclosing the offending components within a Faraday cage untenable?”

An AM station also expressed its gratitude at Ford’s decision.

WJR(AM) in Detroit, Mich., said: “Thank you from the 50,000 watt Great Voice of the Great Lakes!”

Radio World also received a flurry of comments via email following yesterday’s news:

Jonathon Yinger, president/CEO of The Christian Broadcasting System and Broadcast Properties LLC, said: “Man … Ford … They never took AM out of the cars. Funny, right? Is there any way to get a revision on this bill to include some of those AM revitalization proposals that the commission had suggested, back in the day? Can someone pass this idea on to the NAB?”

Lawrence Cohen in Utica, N.Y., wrote: “My wife and I just returned from a lifelong wish trip to Yellowstone National Park. We rented a 2023 Ford Edge out of Bozeman airport in Montana. Ford should think more about their junk plastic-on-wheels cars than all the bells and whistles that are just absurd, viz, ‘check your back seat before leaving.’ Ford must think every American has no brains. It should pay more attention to their cars — junk and expensive junk at that.”

Veteran engineer and RW contributor Mark Durenberger in Minneapolis commented: “Part of this issue is owned by high-power stations like our own WCCO: using a DCC system to save on the electric bill. Result: more modulated noise in the noisy areas. No one has said much about that.”


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: amradio; automotive; ford
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To: FlingWingFlyer

Yeah, went dark after losing Rush and banning Michael Savage, who I like just as much as Rush.


21 posted on 05/26/2023 8:26:43 AM PDT by dhouston
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To: vortigern
FM requires a stronger signal to achieve "full quieting". In the FM world, the strongest station always "wins" by capturing the receiver. AM signals can co-exist at very weak levels. That is why aircraft communications use AM. You can hear strong and weak signals at the same time. The advent of software defined radio allows application of digital filters and demodulators that are superior to what an all RF hardware solution can achieve.
22 posted on 05/26/2023 8:47:00 AM PDT by Myrddin
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To: Twotone

Guess nobody at Ford Motor Company knew of the emergency broadcast system.

Conelrad ?


23 posted on 05/26/2023 8:48:47 AM PDT by Vaduz (....)
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To: Myrddin

Agreed. Software-defined radios (SDR) combine traditional analog radio techniques with modern digital signal processing (DSP) capabilities. These specialized techniques are fairly common in professional-grade radio receivers.


24 posted on 05/26/2023 9:00:39 AM PDT by vortigern
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To: Myrddin

They can restore the AM radio band with a software update. Maybe it doesn’t work as well if they didn’t put enough shielding or filtering in but activating it in software tells us that there is something other than cost driving the decision to remove it.

As far as the cost of noise filtering, I would think all computer and communication systems in the vehicle would benefit from have good power filtration to protect from the electric motors’ noise. Given the average cost of a new vehicle is north of $40k, $100 for noise filtration seems trivial.


25 posted on 05/26/2023 10:08:38 AM PDT by Flying Circus
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To: Twotone

Thank you Ford! First the decision to keep ICE vehicles and now this.


26 posted on 05/26/2023 10:10:51 AM PDT by Deplorable American1776 (Guns don't kill people, LIBERALS DO!! Support the Second Amendment...)
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To: KarlInOhio

You sum up my thoughts on the matter. So much of what happens in a modern car needs filtering from the noise of the drivetrain, that AM needs it too seems like just an excuse. Some something else is the real reason behind removing it.


27 posted on 05/26/2023 10:13:59 AM PDT by Flying Circus
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To: Flying Circus
The RFI case on the boat occurred in 1979. The fishing fleet in San Diego was large. It ranged from poor fisherman on very old boats to multi-million-dollar tuna seiners. Not every customer had a budget to do proper maintenance. The guy with the RFI from his alternators paid the price for being too thrifty.

You would be surprised at how cost conscious the automotive suppliers can be. I did some work for Ford around 2001. The engineers went through board schematics with a fine tooth comb and removed anything that wasn't absolutely necessary. A single resistor times 250,000 vehicles is significant money. The kind of resources necessary to mitigate RFI problems is often orders of magnitude more than a few resistors. Taking the AM radio off the table to dodge the mitigation costs is certainly an economic consideration.

28 posted on 05/26/2023 11:51:17 AM PDT by Myrddin
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To: Twotone

AM SW radio bttt


29 posted on 05/26/2023 12:04:33 PM PDT by linMcHlp
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To: Twotone
Joshua Giampa, a cloud infrastructure architect at Amazon Web Services commented: “I have been driving for nearly 20 years...."

He prob can't drive a manual transmission either.

30 posted on 05/26/2023 12:14:39 PM PDT by HonkyTonkMan ( )
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To: Twotone

This is like keeping land line phones for old people. With streaming these days, there’s no need for AM. The spectrum should be freed up for other uses…


31 posted on 05/26/2023 12:19:24 PM PDT by Magnatron
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To: fretzer; All

Ironically the man I was talking about with the unique stations died earlier today. Bob Bittner...
Many of us are turning to streaming for talk shows.
It costs them less than buying stations to run these shows. You can travel and hear a Boston talk show in western PA—and they run local (PA) ads in, make money.


32 posted on 05/26/2023 7:13:28 PM PDT by raccoonradio
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