Posted on 05/24/2023 9:57:21 PM PDT by Morgana
Bud Light's parent company Anheuser-Busch has seen its market value plunge $15.7billion since the disastrous campaign with transgender-influencer Dylan Mulvaney.
Since April 1, the company has consistently been dropping down the rankings, with experts saying it 'just keeps getting a little worse each week'.
But their competitors have added $3.2billion in market value to their brands in the same time.
Molson Coors, which owns Coors Lite, has seen an increase of $2.2billion market value, around 20 percent, while Heineken has a spike of $1billion – an increase of 1.7 percent.
Sales of Bud Light are down more than 23 percent as of the week ending May 6, according to JPMorgan beverage analyst Jared Dinges.
He said the bank expects a 12 to 13 percent volume decline over the course of a year in the US.
'We believe there is a subset of American consumers who will not drink a Bud Light for the foreseeable future,' the analysts said on Tuesday.
He added: 'Shares have underperformed EU Beer peers by 15% since the start of April.
'We believe this is due to U.S. uncertainty, as investor focus has shifted squarely to the potential impact from the Bud Light controversy.'
The expected decline in earnings, before interest and tax, will follow a 12 percent drop in volume and a 10 percent decline in sales.
(Excerpt) Read more at dailymail.co.uk ...
I agree. FIRE EVERYBODY that had anything to do with this debacle and do it PUBLICLY meaning out in the open with plenty of marxist presstitutes as witnesses.
For an “officer” of AB, to keep his/her’s job, they would have to have and show the public dated emails proclaiming their objections to Mulvaney’s Folly. Otherwise, FIRE all officers of AB and, as you say, their advertising company.
At that point, I would drink another Bud Light.
Not to worry. AB has the full support of the transcommunity behind them. They’ll be fine.
InBev hires a liberal white woman and then is shocked when she reverts to type?
Three of us met up at a local gavel pit where we usually go to shoot. The one that owns the gravel pit showed up with a case of Bud Light that he had purchased a good while ago, and none of us had any intention of ever drinking that “tranny fluid” ever again. I don’t drink anyway so it was no big deal. to me.
We shook the cans up, then set em up on our homemade range at 100 yards and took turns shooting em, but our self-imposedrule was .22 rimfire...or less.
Ha...I just happened to have my .17HMR with me. Oh, they spewed reaaal good, too!! The other two just couldn’t stand it, so out came the ARs....lol.
We had a blast (pun is intended).
And yes; we picked up all the “trash” before we left there.
She’s been replaced by Budweiser global marketing VP. I believe she’s on paid leave. Contracts in place, I’m sure she’ll get a golden parachute.
Imagine reversing the gender and spokesman roles, say putting Ted Nugent in a beer brand and the left gets upset and champions a boycott producing similar disastrous results.
How long would that guy be employed ?
true
but i think they are catching on
cuz several of the AB brands have down sales
the lesson here is
instead of alienating their customers
they should be fighting the fascism of esg
the blood bath will be the q2 results
Yes...that is what I like to drink as well, when I going for beer.
I work in retail wine and spirits sales and we are already seeing shortages of some Coors and Miller products. Bud Lite was not a major product in our market and while it is still selling sales are flat or trending downward. Memorial Day weekend is one of our biggest for beer sales and we expect to run out of Coors before weeks end.
Check the stock short sales and purchases of put options just prior to these “marketing blunders” by InBev (Anheuser-Busch), Disney, Target, et al.
Anheuser-Busch didn’t “lose” $15.7 Billion, the elite investors and top management took much of that out of the company with their short sales and put options. They KNEW this DIE garbage would hurt the company, so they used it to enrich themselves while scoring political points.
You can look for similar patterns in the recent collapses of mid-sized banks. Again, the elite investors and top management KNEW these banks were in trouble due to their large portfolios of long-term low interest loans. They cashed out, created the “run” on the bank, and then stuck the taxpayers with the bills.
Hope they crash and burn.
I’m going to miss the Clydesdales though. Those were really good commercials when they were coming through the snow and pulling the wagon. Also have fond memories of the animal theme park in St. Louis. One more American icon hacked down by communism.
Perhaps the demise of the brand can be a useful lesson to others contemplating hitching their wagon to trash and perversion? Nah.
Really though, how profoundly stupid can anyone be in the executive suite to have thought that a bunch of beer swilling red necks would ever identify with a tranny? Insanity. I’d love to see the share holders sue their asses off. The next stock holder’s meeting should be entertaining shouldn’t it?
You bet. Yuengling is the oldest brewery in the US. They have about 12 different beers. I prefer the "Flight" and "Dark Porter". Excellent. Thanks Butt Light. If it wasn't for their Woke crap I would never have tried a Yuengling.
Well, “transgender-influencer Dylan Mulvaney” certainly influenced, eh?
Once people get in the habit of avoiding AB products, it will become permanent. I’ve noticed this with other issues: once a change is made, and people get used to the change, there is seldom a return. For example: gas prices rise, people cut back on driving, by adopting different travel strategies. If prices fall, their behavior is very slow in reverting back.
This was a royal screw up by AB.
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