Posted on 05/23/2023 1:38:23 PM PDT by Cronos
Sales of the US’s No. 1 beer were down 24.6% for the week ended May 13 compared to a year ago — slightly worse than the 23.6% dip they suffered a week earlier, according to Bump Williams Consulting and Nielson IQ research.
Even more alarming, industry experts say, is the negative impact on Anheuser-Busch InBev’s other brands, including Budweiser, Michelob Ultra — with the latter being the nation’s No. 3 beer last year with more than $3.3 billion in sales last year.
Michelob Ultra sales were off 2.9% versus a year ago in the latest week, in line with a drop a week earlier, according to a Bump Williams analysis of Nielsen IQ data. Sales of Budweiser, last year’s No. 7 beer with more than $1.8 billion in sales, were down 9.7% in each of the two most recent weeks.
“Bud Light is ‘sick,’” Bump Williams, founder of the consultancy said of the US’s top-selling beer, which raked in $4.8 billion in sales last year. “It’s now infected other healthy brands with the InBev portfolio and that’s a bigger problem in my mind.”
Bud Light has lost $110 million in sales volume year-to-date compared to the same period last year. The number of Bud Light cases sold was down 28.4% in the week ended May 13 from a year ago compared to a 27.7% decline the previous week.
(Excerpt) Read more at nypost.com ...
Was at my local Walmart today. Went by the beer cooler out curiosity. There were three forlorn looking cases of Bud Light in a large empty space. Our Walmart is ruthless at not restocking products that don’t sell.
And quite a few craft beers are produced by small entrepreneurs. Support them!
Yup, you are right. They are doen only 25% to 28%
3/4ths of their custard still buying
Clemenza “what type of people actually drank Bud Light?”
https://www.bu.edu/sph/news/articles/2015/underage-drinkers-brand-preferences-vary-by-race-age/
“2 beer brands—Bud Light and Budweiser—are uniformly popular among underage drinkers regardless of age, gender, or ethnicity,
Across all demographic groups, Bud Light was “overwhelmingly” the most popular brand, with a prevalence of past 30-day consumption ranging from 19.3 percent among black respondents to 38.2 percent among Hispanic youths. Bud Light also was the most popular brand among female drinkers, with a reported consumption rate of 27.7 percent.
Similarly, Budweiser was popular across all groups, with a prevalence of 14.5 percent among non-Hispanic whites and 17.3 percent among black youths. Smirnoff Malt Beverages also ranked high among all racial and ethnic groups.”
I would be interested in knowing the demographics that still drink bud light.
Nite that they retain 3/4 this of their clientele
Well well, a second sighting. I’m sure the dude I overheard saying all he cares about is the price of Bud Light is in heaven.
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