Posted on 04/24/2023 9:25:18 AM PDT by SeekAndFind
Anheuser-Busch reportedly lost more than $6 billion in value after its disastrous decision to partner with trans narcissist Dylan Mulvaney. If there was anything clear from this move, it is that Bud Light’s VP of marketing, Alissa Heinerscheid, who was responsible for the debacle, wanted to push a social agenda rather than cater to it customers base.
“Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” Heinerscheid said in a podcast interview in late March.
In her mind, hiring a man who pretends to be a little girl was the approach Bud Light needed to expand its customer base. Instead, Heinerscheid succeeded in shrinking it, losing billions of dollars in the process. As a result, both Heinerscheid and her superior Daniel Blake have been put on a leave of absence in response to the backlash.
“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokesperson said. “Daniel has also decided to take a leave of absence.”
However, sources told The Wall Street Journal that the decision to leave was not voluntary.
The company’s immediate response to the backlash was to downplay its relationship with Mulvaney, claiming the company “works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.”
That explanation failed to quell the backlash, and Anheuser-Busch CEO Brendan Whitworth later issued a statement insisting that the company “never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”
Again, the situation for Anheuser-Busch did not get better, and demand for the beer plummeted.
(Excerpt) Read more at pjmedia.com ...
” fratty, kind of out-of-touch”
Ironic, isn’t it? That describes their photo to a tee!
AND they are still getting paid.
https://freerepublic.com/focus/f-chat/4145713/posts?page=150#150
https://freerepublic.com/focus/f-chat/4145713/posts?page=151#151
Change the name, cater to a smaller base. "Butt Lick" will do it.
Looks more like a bunch of college age kids out celebrating something. I would have expected to see some older people, and considering that far more men than women drink beer, a lot more men of various ages in this group.
My conclusion is that executive management at Anheuser Busch is composed of idiots.
My choice of beers used to be Stella Artois, the operative words are “used to be”
I wonder if there’s a straight man in that group.
They woke this former Bud Light customer. I am not coming back.
More like Suicide Squad than marketing team. Woke idiots on display
Will they drink all that extra beer ?
Exactly! I don’t give a damn what Don Jr. thinks.
“...the company “works with hundreds of influencers...”
“Leave of Absence: Woke-speak for you just got your ass fired.”
More likely: Woke-speak for you just got your ass a nice vacation, with full pay, until this blows over.
they all need to be taught a lesson, they didn’t get where they are without our help, lets remind them and other woke idiots
Probably had Bud Light gone the Marlboro Man route, they might have succeeded, given the similar customer base.
But no, they hate men and traditional masculinity.
TRANSHEUSER BUSH to me.
Oh, and wanna bet it is a PAID leave?
Wow, that is....quite a ... diverse.... soy latte crowd they have working for them .....
Yep - they keep saying $5 billion in losses but that was what I heard 2 weeks ago.
Has to be at least double that now.
If you ever have a chance to go to Ireland, please get a pint of Guiness and you will be amazed at how the brewing process and locally obtained water make it taste.... amazing.
I thought it would tast like Heineken Dark or other dark beers but it actually was light, sweet and smoooooooooth. However, the US or stateside canned stuff isn't as good and the kegs are also not as good as the local stuff.
I have no idea why it can't be reproduced but I've talked with several people about this and it's odd... we all agreed that the Irish stuff is the best...
Nothing can save Bud-Lite.
They lost their one hop.
I have said this forever, and even Mrs. Fonebone agrees with me (and she doesn’t have a political bone in her body)...
When a company jumps into the political arena, they will automatically alienate half of their potential customer base.
Anyone that advocates this course of action needs to be fired.
Any company that advocates this course of action is doomed to fail.
It’s the Silicon Valley way of letting you look for a job before you’re done
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