Free Republic
Browse · Search
News/Activism
Topics · Post Article

Skip to comments.

LOL! Anheuser-Busch Really Thinks This Move Can Save Them After The Bud-Lite Ad Fiasco
PJ Media ^ | 04/24/2023 | Matt Margolis

Posted on 04/24/2023 9:25:18 AM PDT by SeekAndFind

Anheuser-Busch reportedly lost more than $6 billion in value after its disastrous decision to partner with trans narcissist Dylan Mulvaney. If there was anything clear from this move, it is that Bud Light’s VP of marketing, Alissa Heinerscheid, who was responsible for the debacle, wanted to push a social agenda rather than cater to it customers base.

“Bud Light had been kind of a brand of fratty, kind of out-of-touch humor, and it was really important that we had another approach,” Heinerscheid said in a podcast interview in late March.

In her mind, hiring a man who pretends to be a little girl was the approach Bud Light needed to expand its customer base. Instead, Heinerscheid succeeded in shrinking it, losing billions of dollars in the process. As a result, both Heinerscheid and her superior Daniel Blake have been put on a leave of absence in response to the backlash.

“Given the circumstances, Alissa has decided to take a leave of absence which we support,” an Anheuser-Busch spokesperson said. “Daniel has also decided to take a leave of absence.”

However, sources told The Wall Street Journal that the decision to leave was not voluntary.

The company’s immediate response to the backlash was to downplay its relationship with Mulvaney, claiming the company “works with hundreds of influencers across our brands as one of many ways to authentically connect with audiences across various demographics.”

That explanation failed to quell the backlash, and Anheuser-Busch CEO Brendan Whitworth later issued a statement insisting that the company “never intended to be part of a discussion that divides people. We are in the business of bringing people together over a beer.”

Again, the situation for Anheuser-Busch did not get better, and demand for the beer plummeted.

(Excerpt) Read more at pjmedia.com ...


TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: anheuserbusch; budlite
Navigation: use the links below to view more comments.
first previous 1-2021-4041-51 next last
To: Billthedrill

” fratty, kind of out-of-touch”
Ironic, isn’t it? That describes their photo to a tee!


21 posted on 04/24/2023 10:50:02 AM PDT by Fireone (The only reason our elections are complicated is because the cheaters want it that way.)
[ Post Reply | Private Reply | To 11 | View Replies]

To: SamAdams76

AND they are still getting paid.


22 posted on 04/24/2023 10:54:25 AM PDT by ridesthemiles
[ Post Reply | Private Reply | To 9 | View Replies]

To: SeekAndFind

https://freerepublic.com/focus/f-chat/4145713/posts?page=150#150

https://freerepublic.com/focus/f-chat/4145713/posts?page=151#151


23 posted on 04/24/2023 11:02:03 AM PDT by BigDaddyTX (Don't Mex with Texas)
[ Post Reply | Private Reply | To 1 | View Replies]

To: SeekAndFind
Can anything save Bud Light?

Change the name, cater to a smaller base. "Butt Lick" will do it.

24 posted on 04/24/2023 11:09:49 AM PDT by roadcat
[ Post Reply | Private Reply | To 1 | View Replies]

To: Billthedrill

Looks more like a bunch of college age kids out celebrating something. I would have expected to see some older people, and considering that far more men than women drink beer, a lot more men of various ages in this group.

My conclusion is that executive management at Anheuser Busch is composed of idiots.

My choice of beers used to be Stella Artois, the operative words are “used to be”


25 posted on 04/24/2023 11:28:47 AM PDT by CdMGuy
[ Post Reply | Private Reply | To 11 | View Replies]

To: Billthedrill

I wonder if there’s a straight man in that group.

They woke this former Bud Light customer. I am not coming back.


26 posted on 04/24/2023 11:31:26 AM PDT by boycott
[ Post Reply | Private Reply | To 11 | View Replies]

To: Billthedrill

More like Suicide Squad than marketing team. Woke idiots on display


27 posted on 04/24/2023 11:31:59 AM PDT by xp38
[ Post Reply | Private Reply | To 11 | View Replies]

To: Billthedrill

Will they drink all that extra beer ?


28 posted on 04/24/2023 11:32:20 AM PDT by butlerweave
[ Post Reply | Private Reply | To 11 | View Replies]

To: BigDaddyTX

Exactly! I don’t give a damn what Don Jr. thinks.


29 posted on 04/24/2023 11:32:39 AM PDT by boycott
[ Post Reply | Private Reply | To 23 | View Replies]

To: SeekAndFind

“...the company “works with hundreds of influencers...”


I realize that I am old (older than I’ve ever been, in fact) but I cannot wrap my mind around the concept of ‘influencer’. When Biden had the freak prance around in the White House with Jan Psaki, he was referred to as a ‘TikTok influencer’. Who these people supposed to be influencing?


30 posted on 04/24/2023 11:35:19 AM PDT by hanamizu
[ Post Reply | Private Reply | To 1 | View Replies]

To: econjack

“Leave of Absence: Woke-speak for you just got your ass fired.”

More likely: Woke-speak for you just got your ass a nice vacation, with full pay, until this blows over.


31 posted on 04/24/2023 11:37:37 AM PDT by PermaRag (Joo Biden is not my President)
[ Post Reply | Private Reply | To 12 | View Replies]

To: MtnClimber

they all need to be taught a lesson, they didn’t get where they are without our help, lets remind them and other woke idiots


32 posted on 04/24/2023 11:40:33 AM PDT by ronnie raygun
[ Post Reply | Private Reply | To 2 | View Replies]

To: SeekAndFind

Probably had Bud Light gone the Marlboro Man route, they might have succeeded, given the similar customer base.

But no, they hate men and traditional masculinity.


33 posted on 04/24/2023 11:58:37 AM PDT by MoochPooch (I'm a compassionate cynic.)
[ Post Reply | Private Reply | To 1 | View Replies]

To: MtnClimber

TRANSHEUSER BUSH to me.

Oh, and wanna bet it is a PAID leave?


34 posted on 04/24/2023 12:07:52 PM PDT by Cowgirl of Justice
[ Post Reply | Private Reply | To 2 | View Replies]

To: Billthedrill

Wow, that is....quite a ... diverse.... soy latte crowd they have working for them .....


35 posted on 04/24/2023 12:09:29 PM PDT by Cowgirl of Justice
[ Post Reply | Private Reply | To 11 | View Replies]

To: muir_redwoods

Yep - they keep saying $5 billion in losses but that was what I heard 2 weeks ago.

Has to be at least double that now.


36 posted on 04/24/2023 12:12:07 PM PDT by Cowgirl of Justice
[ Post Reply | Private Reply | To 19 | View Replies]

To: Kenny500c
Will try Guiness now.

If you ever have a chance to go to Ireland, please get a pint of Guiness and you will be amazed at how the brewing process and locally obtained water make it taste.... amazing.

I thought it would tast like Heineken Dark or other dark beers but it actually was light, sweet and smoooooooooth. However, the US or stateside canned stuff isn't as good and the kegs are also not as good as the local stuff.

I have no idea why it can't be reproduced but I've talked with several people about this and it's odd... we all agreed that the Irish stuff is the best...

37 posted on 04/24/2023 12:46:39 PM PDT by Dick Vomer (2 Timothy 4:7 "deo duce ferro comitantes" <p><b><i></I></B><P> <img src=""> )
[ Post Reply | Private Reply | To 15 | View Replies]

To: SeekAndFind

Nothing can save Bud-Lite.

They lost their one hop.


38 posted on 04/24/2023 12:49:39 PM PDT by Fury
[ Post Reply | Private Reply | To 1 | View Replies]

To: cgbg

I have said this forever, and even Mrs. Fonebone agrees with me (and she doesn’t have a political bone in her body)...
When a company jumps into the political arena, they will automatically alienate half of their potential customer base.

Anyone that advocates this course of action needs to be fired.
Any company that advocates this course of action is doomed to fail.


39 posted on 04/24/2023 1:04:20 PM PDT by joe fonebone (And the people said NO! The End)
[ Post Reply | Private Reply | To 4 | View Replies]

To: econjack

It’s the Silicon Valley way of letting you look for a job before you’re done


40 posted on 04/24/2023 1:50:17 PM PDT by Nifster ( I see puppy dogs in the clouds )
[ Post Reply | Private Reply | To 12 | View Replies]


Navigation: use the links below to view more comments.
first previous 1-2021-4041-51 next last

Disclaimer: Opinions posted on Free Republic are those of the individual posters and do not necessarily represent the opinion of Free Republic or its management. All materials posted herein are protected by copyright law and the exemption for fair use of copyrighted works.

Free Republic
Browse · Search
News/Activism
Topics · Post Article

FreeRepublic, LLC, PO BOX 9771, FRESNO, CA 93794
FreeRepublic.com is powered by software copyright 2000-2008 John Robinson