[big bad easter bunny]

hyperbole
hī-pûr′bə-lē
noun

A figure of speech in which exaggeration is used for emphasis or effect, as in I could sleep for a year or This book weighs a ton.In rhetoric, an obvious exaggeration; an extravagant statement or assertion not intended to be understood literally.Synonyms See exaggeration.

[E. Pluribus Unum]

That’s not hyperbole. That’s hate speech. But hate speech is OK when they do it.