…”Norman Rockwell (optics), Ward Cleaver (tones), soft hues and gentlemanly pastels. Club branding is subtle on the image front, but very clear on the substantive messaging side. Social issues selected to maximize camp coalition, and influence base.” 8-12-22 {LINK}

Glenn Beck and Ben Shapiro enter messaging, with club financing… and we’re off.  Ted Cruz in 2014, is Ron DeSantis in 2022.