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No, Black Rifle Coffee Did NOT Go Woke; Founder Responds to Misinformation
PJ Media ^ | 07/20/2021 | Matt Margolis

Posted on 07/20/2021 8:35:43 AM PDT by SeekAndFind

Black Rifle Coffee is a premium, small-batch, roast-to-order, veteran-owned coffee company based out of Utah. It has seen tremendous success over the past couple of years and has been dubbed the conservative alternative to Starbucks. But social media has been abuzz over the past few days regarding an interview Black Rifle CEO Evan Hafer gave to the New York Times Magazine. In response to the interview, The Post Millennial wrote that Black Rifle “goes woke, throws customers under the bus in bizarre NYT interview.” In addition, Newsmax said the company had called out some of its customers as “a repugnant group of people.”

Conservatives on Twitter expressed outrage.

Black Rifle Coffee is DONE!” tweeted conservative author Nick Adams.

It looks like Black Rifle Coffee, a company which became famous because of conservatives, is now trying to distance themselves from conservatives,” tweeted Brigitte Gabriel, the founder of ACT for America.

Something didn’t sound right about this.

Let’s get the air cleared right away. Black Rifle Coffee’s founder and CEO has spoken out and is disputing how his comments were presented by the New York Times and represented by those reacting to the article, who were led to believe that Black Rifle Coffee bashed conservatives.

Evan Hafer decided to set the record straight regarding the “significant amount of misinformation being put out on the internet” about Black Rifle Coffee and about statements that he has made.

Hafer quickly debunked the notion that he made derogatory remarks about BRCC’s customers or conservatives and then proceeded to explain how the New York Times deliberately twisted his words

(Excerpt) Read more at pjmedia.com ...


TOPICS: Business/Economy; Constitution/Conservatism; Culture/Society; News/Current Events
KEYWORDS: banglist; blackrifle; coffee; misinformation; woke
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To: fatman6502002

“Most of us who’ve been around here long enough…”

Bite me, noob.

L


21 posted on 07/20/2021 8:48:22 AM PDT by Lurker (Peaceful coexistence with the Left is not possible. Stop pretending that it is. )
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To: SeekAndFind
Perhaps the most disappointing thing about this situation is how many conservatives were quick to jump on the story, accepting that the New York Times Magazine had quoted the founders accurately.

Don’t become the lynch mob that you hate—especially when you normally distrust mainstream media outlets like the New York Times. Conservatives are already targets of cancel culture, we shouldn’t be canceling conservative companies because of something published by the New York Times without verifying the story first.


BRCC's CEO was exposed months ago, and this puff piece bullshit isn't convincing anyone with a skeptical eye.

It seems as if their business grew exponentially overnight. What was their source of cash? IMHO, this isn't the CIA's first rodeo managing a front company...
22 posted on 07/20/2021 8:48:24 AM PDT by farming pharmer (fork you :(){ :|:& };:)
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Black Rifle Coffee's CEO Responds to the Social Media Furor Over His New York Times Magazine Interview

71 Comments at this time

23 posted on 07/20/2021 8:48:59 AM PDT by deport ( )
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To: Yo-Yo

What does the photo have to do with your comment?


24 posted on 07/20/2021 8:49:17 AM PDT by the OlLine Rebel (Common sense is an uncommon virtue./Federal-run medical care is as good as state-run DMVs. I )
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To: pfflier

That won’t work for all the leftist infiltraitors that make this sight one of they’re favorite targets.


25 posted on 07/20/2021 8:49:36 AM PDT by fatman6502002 ((The Team The Team The Team - Bo Schembechler circa 1969))
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To: Lurker

If you have to explain your actions, your did something stupid.


26 posted on 07/20/2021 8:49:55 AM PDT by seowulf (Civilization begins with order, grows with liberty, and dies with chaos...Will Durant)
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To: SeekAndFind
"New York Times deliberately twisted his words"

If NYT were any crookeder, you could open wine bottles with them.

27 posted on 07/20/2021 8:50:54 AM PDT by UnwashedPeasant (Trump is the last legally elected U.S. President.)
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To: the OlLine Rebel

That photo is of Enrique Tarrio, leader of the Proud Boys. Strange to have a latino as head of a White Supremacy group.


28 posted on 07/20/2021 8:51:10 AM PDT by Yo-Yo (is the /sarc tag really necessary?)
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To: Yogafist

Another sign that somebody is a leftist infiltraitor is the fact that they believe the NYTimes over our conservative brothers at BRC.


29 posted on 07/20/2021 8:51:36 AM PDT by fatman6502002 ((The Team The Team The Team - Bo Schembechler circa 1969))
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To: deport
THE UNTOLD TRUE STORY OF HOW BLACK RIFLE COFFEE GOT ITS START
30 posted on 07/20/2021 8:51:58 AM PDT by deport ( )
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To: SeekAndFind

Sleep with the enemy and get called the enemy. HOW THE FU&K did Black Rifle Coffee not see that the NYT did EXACTLY WHAT THEY INTENDED TO DO? It’s a pattern that has been going on for years.


31 posted on 07/20/2021 8:52:01 AM PDT by IllumiNaughtyByNature (Polls are no longer designed to measure public sentiment but to influence it.)
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To: SeekAndFind

It’s hard to believe the. NYT would lie or twist words regarding conservatives.


32 posted on 07/20/2021 8:52:12 AM PDT by stevem
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To: Lurker

You really think that your sign-up date determines your level of conservatism? And here I thought you didn’t deal with idiots…


33 posted on 07/20/2021 8:52:21 AM PDT by BlueMondaySkipper (Involuntarily subsidizing the parasite class since 1981)
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To: seowulf

Nobody owes you anything least of all the men and women at BRC. Your self delusions of grandeur know no bounds you insufferable arrogant ass.


34 posted on 07/20/2021 8:54:29 AM PDT by fatman6502002 ((The Team The Team The Team - Bo Schembechler circa 1969))
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To: Yo-Yo

“... he just pled guilty to burning a Black Lives Matter flag,”

That’s against what law?


35 posted on 07/20/2021 8:54:43 AM PDT by Captain7seas (Don't resist, after all you will get a free shower.)
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To: BlueMondaySkipper

“You really think that your sign-up date determines your level of conservatism?”

No. My posting history speaks for itself. No go hump someone else’s leg.

L


36 posted on 07/20/2021 8:56:58 AM PDT by Lurker (Peaceful coexistence with the Left is not possible. Stop pretending that it is. )
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To: Lurker

Same to you lefty infiltraitor and insufferable arrogant ass.


37 posted on 07/20/2021 8:57:11 AM PDT by fatman6502002 ((The Team The Team The Team - Bo Schembechler circa 1969))
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To: SeekAndFind

Yeah, he chose to talk to the NYT and I’m done with him and his company.


38 posted on 07/20/2021 8:57:38 AM PDT by MercyFlush ( According to the New York Times "Freedom" is an anti-government slogan. )
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To: SeekAndFind

No matter how much you try to appeal to people to not to jump to conclusions they still do it, we are talking the NYT

Either we have bunch of trolls on this forum or a bunch of really intolerant people


39 posted on 07/20/2021 8:59:14 AM PDT by srmanuel (`)
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To: fatman6502002
Your just another mentally lazy moron.

"You're..."

40 posted on 07/20/2021 8:59:54 AM PDT by Sirius Lee (They intend to murder us. Prep if you want to live and live like you are prepping for eternal life)
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