Posted on 07/20/2021 8:35:43 AM PDT by SeekAndFind
Black Rifle Coffee is a premium, small-batch, roast-to-order, veteran-owned coffee company based out of Utah. It has seen tremendous success over the past couple of years and has been dubbed the conservative alternative to Starbucks. But social media has been abuzz over the past few days regarding an interview Black Rifle CEO Evan Hafer gave to the New York Times Magazine. In response to the interview, The Post Millennial wrote that Black Rifle “goes woke, throws customers under the bus in bizarre NYT interview.” In addition, Newsmax said the company had called out some of its customers as “a repugnant group of people.”
Conservatives on Twitter expressed outrage.
“Black Rifle Coffee is DONE!” tweeted conservative author Nick Adams.
“It looks like Black Rifle Coffee, a company which became famous because of conservatives, is now trying to distance themselves from conservatives,” tweeted Brigitte Gabriel, the founder of ACT for America.
Something didn’t sound right about this.
Let’s get the air cleared right away. Black Rifle Coffee’s founder and CEO has spoken out and is disputing how his comments were presented by the New York Times and represented by those reacting to the article, who were led to believe that Black Rifle Coffee bashed conservatives.
Evan Hafer decided to set the record straight regarding the “significant amount of misinformation being put out on the internet” about Black Rifle Coffee and about statements that he has made.
Hafer quickly debunked the notion that he made derogatory remarks about BRCC’s customers or conservatives and then proceeded to explain how the New York Times deliberately twisted his words
(Excerpt) Read more at pjmedia.com ...
Big lesson...if you are ever interviewed by anyone(especially msm)...record the interview yourself also. Stipulate it. If for tv...bring your own video recorder.
The msm is a hostile cabal and will twist anything spoken to meet their profit and agit/prop goals. Destroy them in any legal way possible. At least disaffiliate with them.
That would have been ideal, but... they didn’t.
Now this whole thing appears to be a massive attempt to convince the rest of us that they did NOT in fact step in it knee deep and it’s only looking worse for them.
Which, is sad. Because the coffee really is quite good.
Then again, so is Death Wish coffee. I haven’t heard anything negative about them... yet. :-)
Bingo! And you might even insist on the right to edit or review their final draft - they let D@mocrat politicians and other members of the progressive 'elite' do that, all of the time...
Which “they”? Which CEO?
One would think. But he has no PB markings and he looks black. Not Latino or white. Deeper inspection reveals at least he might fall in those latter races.
Personally, I don’t think you were wrong. I don’t care if brc doesn’t like people hitting off its name.
It can handle that through legal channels without all the virtue signaling.
Their coffee is way overpriced. I’ve never bought it.
Open a bag of most shelf coffee and get overwhelmed by its stale odor. Real, fresh roasted coffee has the intense aroma of a compact cup of coffee. It jumps from the bag and fills the room.
Any company that sits down with the nyt has gone woke. This is information warfare designed to play both sides.
That needed Repeating
And
Remember the big
“Misquote” from a year ago?
Exactly,
Play Both sides of an Argument and you Completely Control it.
That was not Hafers first proof he’s lite on culture war
He should be sidelined....
You’re no moron to me and argue with me politely
No
They plan to go public
Hafer has royally screwed up
His angel funds should reel him in
I’d demote him
the writer apparently did not watch the video
RE: That was not Hafers first proof he’s lite on culture war
I think he just wants to run a business, not be involved in any political fights.
Notice that he did not repudiate his Kyle Rittenhouse Comments?
Yeah, he is 2nd Amendment, but wants the Militia charged with murder...
Not convinced.
I don’t think he’s what he pretends
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