Posted on 01/24/2021 7:32:13 PM PST by E. Pluribus Unum
A growing number of big-name advertisers, including Coke and Hyundai, are skipping the Super Bowl this year for fear of not striking the right tone amid America’s contentious political landscape.
Several companies have decided not to buy Super Bowl time, some for the first time in over a decade.
The reason? According to the New York Post, the talk from insiders is that members of multiple boardrooms are finally coming to realize that they’re going to infuriate half the country no matter what they do.
In recent years, advertisers were thrilled to push the Black Lives Matter and Antifa ideologies or to push transgenderism and the #MeToo movement. But this year, not so much.
“Every client conversation I’ve had these days is about who is going to be offended by this ad,” Rob Schwartz, chief executive officer of ad agency TBWA\Chiat\Day, told the Post. “There’s a lot of discussion about risk mitigation. What that tends to do is that it makes things very bland and not effective, or it forces you to look at universal topics like hope or humor.
“The country is so divided and split right down the middle that I don’t think that there’s a commercial that will appease both sides,” added Bill Oberlander, co-founder and executive creative of ad agency Oberlander.
The result has been that the Super Bowl will not sell out of its ad spots this year, the paper reported. And some of the companies opting out have been with the NFL’s biggest game for over a decade.
Coca-Cola is out this year, the report said. So is Hyundai, Olay, Avocados From Mexico, Little Caesars, and Ford Motors. Most of these companies have had a Super Bowl ad every year since 2010.
(Excerpt) Read more at breitbart.com ...
Surprised about Coke! I remember when there was that whole kerfuffle about the Pepsi ad with Kylie Jenner (that poor girl can’t put a foot right, I blame her father who was really a woman all along or so he says), and it WAS a stupid ad sort of saying that Pepsi could bring world piece, but you know Kylie was OK in it. Right after that I saw an ad for Coke that was all just people having food and drinking Coke. A hamburger, a sandwich, a salad, a hot dog, and coke, coke, coke. Delicious looking Coke! And it made me want a Coke and I am not a soda drinker.
I said, now THAT is a good ad for a soda, no controversy or self-aggrandizement required.
So, I’m suprised at them, unless they need to do a BIG ad for the superbowl. Then, yeah, why not just stay away?
More and more of us will be making this same decision about everything as the days go by.
That being said we watched both games today, there was no BS about the Anthem, although the KC game had a kid do the Jimi Hendrix version on the guitar, but I’ve always liked that and the kid was good. No kneeling, or none that was shown. And it should be a heck of a good superbowl.
GO CHIEFS!!!!
As long as they have the Budweiser commercials. A Super Bowl with the Budweiser commercials would not be a real Super Bowl.
Only the two greatest QBs ever to play football, Patrick Mahomes of the Kansas City Chiefs and Tom Brady who ditched the Pats and now plays for the Tampa Bay Buccaneers! It is going to be a game for the ages! Go Chiefs!
Sometimes you make sense. Well Done.
It should be a fabulous Super Bowl. The playoffs today were very good. The winning Tampa Bay and KC players did not take a knee for the national anthem. One of the losing teams stayed in the locker room during the National Anthem. Karma!
Who would be offended by a Budweiser ad about puppies and horses.
I hope the media get everything that’s coming to them.
Putting aside the animal rights activists, wagon drivers cracked the whips on their teams, cracking the whip is by definition a racist phrase (to those looking for micro aggression) so the whole beer wagon thing is racist. Plus if the driver is white, it's racist. If the driver is black, it's really, really racist. And those beer wagons are kind of like paddy wagons, so the Irish should be upset as well.
So don't go off the reservation and used blackballed terms, or the peanut gallery might get uppity.
Conservatives are the majority and the woke crowd is figuring that out.
Well, this is a Super Bowl I will not watch for the commercials.
I’m shaving my head that day.
In television they have to have a person. Decide then, what sex, race, sexual orientation, what ethnicity, what age, what income group....etc. etc..
Really? I remember the LifeSavers ads from Pixar and the "actors" were all sweets. How about the Macintosh ad from 1984, which played off the book 1984? The automobile ads can hide the people behind excessively tinted windows, driving on road that can't be placed.
Madison Avenue can do better than feature humans...
TB and KC
On the bright side, the players can take as many knees as they want and nobody will care because nobody will be watching.
Post your money. Tuberculosis is gonna win.
Science
Where are Don Draper and Darrin Stephens when you need them?
We are winning this war slowly.
some companies are realizing groups like BLM and public gestures such as kneeling during the anthem are not popular with quite a few consumers.
Here’s a revolutionary idea for advertisers: Sell your product on its merits without indulging your impulse to make some kind of woke, virtue signaling “statement.”
You’re welcome.
Too late
Viewers are already offended
Herding Cats and running with the squirrels were creative, not this crap they have on now. Nobody finds any of it catchy or funny. These add executives lost their creativity years ago when the “I’m offended” crowd found shyster lawyers who would sue at the drop of a hat. Political statements aren’t funny.
Maybe Facebook or Twitter or Google or Amazon could do an honest ad that tells you the liberal backgrounds of their “fact” checkers.
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