Posted on 11/18/2020 5:38:56 AM PST by mylife
Mars, the company behind M&M’s and Snickers, is acquiring the maker of Kind bars, the snacks that celebrate their lack of artificial flavors and preservatives, company executives told The New York Times in an interview.
The deal for Kind North America comes three years after Mars, a privately held giant in the candy industry, took a minority stake in the company. Terms were not formally announced, but people with knowledge of the deal said it valued Kind at about $5 billion.
Kind, which was founded by Daniel Lubetzky in 2005, sells bars in flavors like Cranberry Almond and Dark Chocolate and emphasizes clear packaging and simple ingredients. A deal with Starbucks in 2009 helped it expand in the crowded snack market. It now also offers granola, cereal and other products.
The deal is a bet on the durability of the healthy snacking industry, as Mars looks beyond its long-established brands like Twix and Skittles. Mr. Lubetzky said the sale would allow Kind to take a longer view and continue to consider new products, geographic expansion and, likely, acquisitions.
(Excerpt) Read more at nytimes.com ...
No more Snickers in the bottom of the pool. Now we have to go organic
I wonder how long it will take before Mars stuffs in chemicals to the KIND bars
Poor Fez.
Probably already getting queued up.
;)
Kind bars are sugar bombs disguised as “healthy” snacks. Ugh
I never had one.
The name puts me off, its just so curiously kind, I wonder why you are giving me candy@!!@
I like their breakfast bars though.
My wife and I have tried every protein bar available.
My favorites are:
Builders Protein by Cliff Chocolate Peanut Butter (but they have 17 grams of sugar) 20 grams of protein
ONE Peanut Butter Pie 20 grams protein only 1 gram sugar
A nickel!
Surprised KIND is worth $5 Billion.
I went keto then carnivore three years ago. The first few months are the hardest, and it’s common to look for low carb “protein” bars and home made “fat bombs” to satisfy the cravings. The cravings have subsided a lot. I get through most days without thinking of chocolate chip cookies, etc. I’m down fifty pounds, and don’t want to go back.
Not all of them. My favorite is the Milk Chocolate Peanut Butter. 200 Calories. 16g total carbs, 6g total sugar, 4g fiber, 7g protein, 25 mg sodium and 0 cholesterol. And they are delicious.
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