Trader Joe's wises up, reverses course, tells the leftist political-correctness mob 'NO!'

Have we reached Peak Corporate Cave-In?

It kind of looks like it - Trader Joe's has decided to reverse course and not change all the brand labels of its products to satisfy the wokeness demands of a tiny, largely white, racism-parsing left-wing mob. Here's their statement:

To Our Valued Customers:

In light of recent feedback and attention we’ve received about our product naming, we have some things we’d like to say to clarify our approach.

A few weeks ago, an online petition was launched calling on us to “remove racist packaging from [our] products.” Following were inaccurate reports that the petition prompted us to take action. We want to be clear: we disagree that any of these labels are racist. We do not make decisions based on petitions.

We make decisions based on what customers purchase, as well as the feedback we receive from our customers and Crew Members. If we feel there is need for change, we do not hesitate to take action.

Decades ago, our Buying Team started using product names, like Trader Giotto’s, Trader José’s, Trader Ming’s, etc. We thought then—and still do—that this naming of products could be fun and show appreciation for other cultures. For example, we named our Mexican beer “Trader José Premium” and a couple guacamole products are called “Avocado’s Number” in a kitschy reference to a mathematical theory. These products have been really popular with our customers, including some budding mathematicians.

We constantly reevaluate what we are doing to ensure it makes sense for our business and aligns with customers’ expectations.

...These products have been really popular with our customers, including some budding mathematicians...

I love how Trader Joe's is addressing all this nonsense with a sense of humor and the un-seriousness that it deserves - which the Leftists really, really hate!

Good for Trader Joe's. That earned them a visit to their store on my next shopping trip. Maybe I'll check out the Trader José beer.

Good for Trader Joe's, good for Goya and, good for Red Bull.! The NFL, MLB, and others could stand up to these "social media warriors" who can be hired to riot as well as gang up on name brands and shout racist...these "Social media warriors" are the lemmings of modern Marxism.

Shun them! Like the blackmailers they are...if you give them something, they will come back for more.

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