South Dakota Launches new Anti-Meth Campaign: "Meth. We're On It."

KFI ^ | Nov 18, 2019 | R.J. Johnson

[LucyT]

South Dakota on Monday launched a brand new anti-meth initiative designed to bring awareness to resources that are available for anyone who are trying to kick the drug. The new website, www.OnMeth.com is part of the South Dakota Department of Social Services' new campaign called, "Meth. We're On It." The campaign is meant to help create awareness for people seeking help as well as connect community members to employ prevention strategies in homes and schools.

“South Dakota’s meth crisis is growing at an alarming rate,” said South Dakota Gov. Kristi Noem. “It impacts every community in our state and threatens the success of the next generation. It is filling our jails and prisons, clogging our court systems, and stretching our drug treatment capacity while destroying people and their families. This is our problem, and together, we need to get on it

[LucyT]

The new campaign features a new TV ad, billboards, posters and website with the motto, "Meth. We're on it" over an outline of the state's borders. Print ads also feature everyday looking residents that differ in age and race, with the caption, "I'm on meth."

[Mr Ramsbotham]

Sloganeering is the new action.

[Berlin_Freeper]

Math Not Meth

[Tax-chick]

What could go wrong?

[South Dakota]

Not kristi noem’s brightest moment.

They have changed the ad already

[LucyT]

.

PING

!

[DannyTN]

I believe them.

[Beagle8U]

...rifle kicks like a ‘Mule on Meth’.

[cgbg]

This is sure to work because the average meth addict is totally rational. ;-)

[gibsonguy]

Is this sorta like punching out domestic violence?

[Mr Ramsbotham]

This is sure to work because the average meth addict is totally rational. ;-)

As much as the average bureaucrat!

[Responsibility2nd]

South Dakota has the BEST Campaigns

 

[Rad_J]

What about
Meth, it does a body good!

[thefactor]

Not sure if the article states this, but they spent $450,000 on this campaign. I wonder why people don’t trust the government. /s

[colorado tanker]

I saw one of these ads and think it's ridiculous. The people in the ads look very normal, not at all like the methheads I've seen. The ads make it seem normal to be on meth.

So, how exactly is this ad campaign going to persuade anyone not to use?

[bigbob]

Replaced by the “Don’t wank and walk” campaign.

[macrahanish #1]

There were a series of ads done quite a few years ago by “The Montana Meth Project.” I feel they were very effective, and should serve as a template for any anti-meth efforts.

[bwest]

A British accent?

[Rushmore Rocks]

sends a double/mixed message.

[Red Badger]

The whole state’s a meth!....................