Posted on 11/18/2019 1:02:15 AM PST by Mount Athos
You can now safely add Sprite to the list of corporations pandering to the LGBTQ community.
In a new, bizarre advertisement for their lemon-lime soda, the company clipped together scenes of various members of the LGBTQ community getting ready to attend a “Pride” event. In one scene, a girl helps her friend put on a binder, or an article of clothing commonly used by LGBTQ members to flatten their chests to present as male. In another, an older woman is seen helping a drag queen lace-up his corset. Yet another depicts two young children painting a heart onto a rainbow flag, the symbol of LGBTQ pride.
Describing the ad, however, simply doesn’t do it justice. These scenes play back-to-back with seemingly no context. In fact, the Sprite logo doesn’t even appear until the very last scene, leaving viewers wondering exactly what they’re seeing and why. More importantly, how does this tie in with carbonated beverages?
While the ad itself feels like a trip through a progressive television show meant for young adults questioning their sexuality, ultimately it is a money grab. It screams, “Hello, gays! Pay us because we give you airtime!”
But Sprite isn’t the first company to needlessly pander to the gay community. In 2014, Lucky Charms posted their “#LuckyToBe” campaign, encouraging people to “share what makes you colorful.” Starbucks posted the stories of “three transgender partners” and how they found “unconditional acceptance” at the coffee company. Apple, which boasts an openly-gay CEO who is a loud supporter of the community, supported the Equality Act of 2015.
The reaction to the soda’s company’s advertisement was swift and confused. Many users questioned the marketing strategy of not featuring your product at all during the commercial.
One user even noted the use of children to spread the pro-LGBTQ message, saying that the ad went beyond “consenting adults” and calling it “predation.”
Whatever you want to call it, this ad definitely doesn’t make one want to buy a Sprite.
The new Asian gay on SNL is apparently allowed to do some of the writing, taking it to a new smutty low than even Michael Che has. This weekend the term “harness party” was in a sketch.
Just can’t keep up with the sprite commercials demographic flipflops. One day all sprite drinkers are black, the next they are all trannies or homos. I guess they are still searching for a customer base.
BINGO! The pervs have been infesting the creative departments and leadership very quickly via affirmative action. Once entrenched, they aren’t budging. Plus the same few ad companies are being used by most big corporations.
Remember that advertising must be approved by corporate leadership, and it is a major form of expression of corporate culture.
Advertising is an art form—and as Ayn Rand explained “Art is the selective re-creation of reality.”
That means that corporate executives that approved these ads endorsed sexual perversion as a major corporate value out of all the possibilities of corporate values.
They cannot hide behind the skirts of the advertising agencies.
Who uses Sprite for an enema? Sheeesh.
That was always the end game...now they're simply becoming bolder about it.
The execs don’t want any trouble from the rainbow mafia. They take the path of least resistance. Golden parachutes to protect.
All the men in the Progressive ads seem to be either homosexuals, metrosexuals, or doofuses (or all of the above). I always switch channels when one of their commercials comes on. Can't stand "Flo" either. Besides, I've heard that the owner is a big supporter of left-wing causes.
I don’t always drink soda but when I do, I prefer Sun Drop of all the lemon limey sodas. My carbonated beverage of choice is beer.
I was watching something on Amazon Prime the other day that was “free with ads” and they run the same 3-4 ads every 20 mins or so. One of them is an insurance company and it shows their simple application process. The first question is: “I identify as: Male or Female”
Another one of the ads is for Brita. It shows a gay man pulling a case of bottled water out of his trunk (struggling) and his partner holding a small child has a horrified look on his face because all that plastic goes to the bottom of the ocean and by 2050, there will be more plastic bottles in the ocean than fish.
What percent of the population does the LGBTQ community represent? And they throw all that ad budget to attract such a low percent? Makes you wonder.
One user even noted the use of children to spread the pro-LGBTQ message.
Well duh that’s the goal,always know where your child is.
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