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Get Woke, Go Broke: Gillette Loses BILLIONS After Sexist and Lecturing #MeToo Razor Ads
GATEWAY PUNDIT ^ | 7/31/2019 | Jim Hoft

Posted on 08/01/2019 5:12:32 AM PDT by bitt

In January Proctor & Gamble and Gillette decided to run razor ads trashing men and “toxic” masculinity in a courageous ad campaign.

The company decided the best way to promote their product was to attack their customer base.

The new ad highlighted sexist and bullying white males in the United States.

Of the 43 abusive males in the ad – 42 were white. 7 of the hero men out of 8 in the ad were black.

The ad did not do so well. Many users promised to avoid the product.

The ad had 642,000 down votes after its first two days on YouTube.

All that wokeness did not pay off for Gillette and P&G. Gillette lost $8 BILLION in the second quarter.

Reuters reported:

P&G reported a net loss of about $5.24 billion, or $2.12 per share, for the quarter ended June 30, due to an $8 billion non-cash writedown of Gillette. For the same period last year, P&G’s net income was $1.89 billion, or 72 cents per share.

It looks like trashing their consumer base with feminist lecturing was not such a good idea, huh?

(Excerpt) Read more at thegatewaypundit.com ...


TOPICS: Constitution/Conservatism; Culture/Society; Extended News; News/Current Events
KEYWORDS: gillette; grooming; men; razorads; razors; toxicmasculinity
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To: bitt

Gillett is the New Coke of 2019.


21 posted on 08/01/2019 5:25:34 AM PDT by Balding_Eagle ( The Great Wall of Trump ---- 100% sealing of the border. Coming soon.)
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To: bitt

"Gillette razors are designed by transsexuals,
and the hormones attached
will make any man using them more feminine, too."

22 posted on 08/01/2019 5:26:10 AM PDT by Diogenesis ( WWG1WGA)
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To: bitt

23 posted on 08/01/2019 5:26:35 AM PDT by DCBryan1 (Quit calling them liberals, progs, socialists, or democrats. Call them what they are: COMMUNISTS!!!!)
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To: bitt

I go to Walmart and by their Equate brand. Much cheaper and works for me. I just hope that Gillette doesn’t make Equate for Walmart.


24 posted on 08/01/2019 5:26:45 AM PDT by Saltmeat
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To: Diogenesis

25 posted on 08/01/2019 5:27:14 AM PDT by DCBryan1 (Quit calling them liberals, progs, socialists, or democrats. Call them what they are: COMMUNISTS!!!!)
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To: circlecity
I switched to Harry’s razors after that.

How do they compare?

26 posted on 08/01/2019 5:30:22 AM PDT by Hot Tabasco (I'm in the cleaning business.......I launder money)
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To: circlecity

27 posted on 08/01/2019 5:30:23 AM PDT by DCBryan1 (Quit calling them liberals, progs, socialists, or democrats. Call them what they are: COMMUNISTS!!!!)
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To: ConservativeDude

Walmart has its own brand of shavers/blades as well.

Cheaper than Harry’s (also sold at Walmart now) and work for me just fine.


28 posted on 08/01/2019 5:30:40 AM PDT by Erik Latranyi (The Democratic Party is now a hate-group)
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To: Saltmeat

I have settled on Bic

I find them better than equate.

I buy other Equate stuff


29 posted on 08/01/2019 5:32:37 AM PDT by bert ( (KE. NP. N.C. +12)There were Democrat espionage operations on Republican candidates)
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To: Hillarys Gate Cult

It’s right up there with Dick’s sporting goods decision to stop selling those mean black guns, then - as if that weren’t enough - to proclaim that they were going to destroy all of the mean black guns in their inventory.


30 posted on 08/01/2019 5:32:40 AM PDT by ManHunter (You can run, but you'll only die tired... Army snipers: Reach out and touch someone)
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To: circlecity

Same - Harry’s. Their trim blade took some getting used to (actually, all of the blades did), but now I don’t have to feel like I’m worthless just to shave my face.


31 posted on 08/01/2019 5:33:52 AM PDT by TheZMan (I am a secessionist.)
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To: rootntootn

“When my existing supply expires I’m switching to something else.”

On another thread we are discussing safety razor blades. Try Feather brand. They are the best.


32 posted on 08/01/2019 5:34:50 AM PDT by bk1000 (I stand with Trump)
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To: ConservativeDude

You can buy ‘em from Target, Wal-Mart, etc. I don’t like buying something I can’t hold in my hand first.


33 posted on 08/01/2019 5:34:53 AM PDT by TheZMan (I am a secessionist.)
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To: bitt

I live in Cincinnati. I sold all my PG stock a few weeks before the ads...no idea they were coming out, I just thought the stock hit a level I was good with selling...then it went higher...then the stupid ads. I hope they fire the skinny-jeaned-esquire-bearded-fake-masculinity-wussie-boy-or-girl ad team. Cincy PG employees deserve better...I know lots of ChemEes, product managers...this ad team did them no favors...and the dork who approved the ads!


34 posted on 08/01/2019 5:36:00 AM PDT by CincyRichieRich (Vote for President Trump in 2020 or end up equally miserable, no rights, and eating zoo animals)
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To: circlecity

“I switched to Harry’s razors after that.”

Me too.

That Gillette ad probably did more for Harry’s, than any of their own ads.


35 posted on 08/01/2019 5:38:49 AM PDT by BeauBo
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To: bitt

Been a Schick guy for a long time, didn’t even have to throw anything out. But glad they are paying the price.

The only ad campaign that a company should consider is “Our product is better than the competition” if you aren’t saying that, you deserve to go out of business.


36 posted on 08/01/2019 5:39:50 AM PDT by King_Corey (Buy American - https://madeinamericastore.com/)
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To: OttawaFreeper

Been using barbasol cream all my life.... best stuff out there... now try the razors (mail order only, ebay has them too)


37 posted on 08/01/2019 5:42:12 AM PDT by joe fonebone (Communists Need To Be Eliminated)
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To: rootntootn

“When my existing supply expires I’m switching to something else.”

Yep. Except for Starbucks, which is easily recognized and avoided, I have started reading the fine print on packages to see if the parent company is run by woke @ssholes.


38 posted on 08/01/2019 5:43:28 AM PDT by Gen.Blather
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To: bitt

I used mostly Gillette razors from the the time they introduced the Trac II in 1972 until January, 2019. I now use Schick and Bic razors.


39 posted on 08/01/2019 5:44:25 AM PDT by Fiji Hill
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To: tuffydoodle

Be careful, my friend bought Harry’s at walmart, and there were no blades in the blade container....


40 posted on 08/01/2019 5:44:27 AM PDT by billphx (“Political correctness is tyranny with a happy face” Charlton Heston)
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