Surprise: The Genius behind the man-hating Gillette ad is a radical feminist

In recent days, many online essays have rightly ripped apart Gillette's ugly new "We Believe" advertisement. One online critic dubbed it "feel-bad liberalism."

Carpentered by Grey Advertising for Proctor and Gamble's razors company, it does not detail product attributes, encourage brand loyalty, instill warm feelings in buyers, or even show basic respect for consumers. Instead, the grimly lecturing spot declares masculinity itself toxic, a peril to decent society.

"Is this the best a man can get? Is it?" asks the painfully serious narrator, as a wrongdoing slideshow passes by. "We can't hide from it. It's been going on far too long. We can't laugh it off, making the same old excuses."

"I guess the guy at the ad agency missed the lesson about not taking a dump on the people you want to buy your stuff," cracked comedian Steven Crowder.

"The guy at the ad agency" is actually philosophically unpleasant feminist Kim Gehrig. Hiring her to court the male market is like expecting to accrue impressive rainbow flag sale numbers with spiels from Farrakhan.

Jezebel reported an email message Gehrig sent CNBC: "At the end of the day, sparking conversation is what matters. This gets people to pay attention to the topic and encourages them to consider taking action to make a difference."

She'd previously made the bizarre "Viva La Vulva" spot for Swedish feminine hygiene company Libresse. In that surreal ad, objects that included a conch shell, sliced orange, papaya, and coin purse stood in as ersatz female intimate parts. For the ad's nearly three-minute duration, these items were manipulated as unnatural "singers" of Camille Yarbrough's "Take Yo Praise."

Gehrig's new Gillette effort states her bias boldly by intercutting allusions to abusive acts with images of romantic heterosexuality.

In the near future, the surviving Business schools will document how many CEO’s including the owners of the NFL/Apple/Gillette~P&G have destroyed their companies.

Or they came close to destroying their companies with their liberal attacks against America and those who love America.

Many CEO’s have started the destruction of their businesses with their vile attacks on those who live a positive lifestyle instead of a self destructive liberal one!

Politics at its very core embodies the selective. i.e., once a political position is stated you have to account that you are now on the opposite side of 50% of all current, as well as potential customers. Sometimes the numbers can be higher.

But that’s the rule-of-thumb. That’s why it used to be the absolute last thing any CEO worth-their-salt would argue publicly, let alone place its business and customers directly into any political fray.

It seems that many of these CEO’s like NFL/Apple/Gillette~P&G and ? forgot they were in the business of business – not the business of abetting destructive liberal politics.

Many of us have a suspicion, the price they are going to pay in loss of sales, reputation, as well as share holder condemnation will be legendary.

Excellent post.

I think in recent years the core business people (CEO, etc) have worried about cost and schedule, and quality and inventory, and such. Meanwhile, there's this marketing department which is staffed with recent college graduates and, you know, they just say whatever they want to say.

That has to stop. The CEO and other people at the top need REAL marketing expertise and they need to oversee the marketing departments and tell people, "That's a stupid idea that will alienate 50% of our customers. You're fired!"

The whole thing is a big yawn.

The root problem is not this ad. Who cares, really? What is at issue here is the underlying business model, which sets the PRICES of these razors to reflect 1) actual production and distribution costs PLUS 2) advertising and branding costs.

Gillette and other leading brands need to pare back #2, presently enormous, so that going forward they can compete with the startups that are foregoing that cost altogether to manufacture a darn good blade at a much lower price.

I don’t care about the commercial. What bugs me is the massive waste surrounding the big ad budgets. This ad tells me that P&G feels like it has advertising money just to burn. Please, folks, just produce a good blade and sell it to me at a fair price. That would make me very happy.

The commission for Gehrig was itself consciously social activism on the part of P&G, who found her through Free the Bid, a non-profit which tries to raise the profile of female and non-white advertising directors.

The smartest thing the Demofascists ever did was take over the corporate world. We are truly outflanked now. Even when we “win” with Trump our “allies” would rather sleep with the enemy Democrats than support who we elected and his platform. I always thought the Uniparty talk was tin foil hat stuff but here we are with bipartisan Never Trumpism.

You can avoid P&G products by buying generic. Something that will hurt them.

I’m sure they make a lot of the private label stuff.

We are way past consumer boycotts being effective. We are not fighting limp wristed careerist Republicans here. We are battling fascist true believers who will happily go down with the ship if it advances their agenda. Just yesterday the UNC chancellor resigned but not before ordering the statue permanently removed from campus. I wish it was different but it is what it is.

I find it particularly troubling that the ad demands that men start calling each other "to account" (presumably for "bad" behavior vis-à-vis women) - which is, in itself, extremely sexist.

After all, everyone knows that "Chivalry is dead!" and that women can "take care of themselves" (opening doors and, presumably, also dispatching "grabby" strangers on the street, without any unwanted help from - ugh! - men).

Regards,

Toxic feminism along with #MeToo are eviscerating womankind. We now have young girls and women who are peer pressured to think they have gender dysphoria. They are mutilating and making themselves ugly with breast removal and growing facial and body hair.They are growing more confused of who they are individually,sexually and societal as they elevate pure hatred for men and boys in society.The psychological damage is incredibly damaging and women are in serious trouble and that is very bad for our society.The movement has also unleashed the male freaks who want to be women. It is no wonder the masculine male is attacked by the left in asinine ad campaigns like this.

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