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The REALLY scary thing is their marketing department has calculated that this is the way to increase sales. They don't make these moves lightly and on a whim.

Yes and no. Occasionally a big shot, like a CEO, decides just does what he wants regardless of the numbers. Dicks Sporting Goods is a clear example, if you take him at his word the CEO says "we knew we'd get killed and lose tons of money" but he wanted to ruin shareholder's wealth to signal his virtue anyway.

I think in many companies they have some young female millenial they look to and say "what are the young and hip into?" and she says "oh, everyone is totally socially conscious! You have to be woke or you can't sell anything!" and the CEO says "woke, huh? Yeah, that makes sense. Do it!"

And thus far the new maxim "Get woke, go broke" still works every single time.

That's a good theory. I was just doing some Googling of "Social Conscious Marketing" and "Social Responsibility Marketing." I couldn't find any examples of marketing AGAINST white males.

Then I came across this...

Michigan Journal of Race and Law
Volume 8 | Issue 2, 2003
Regulating Target Marketing and Other Race-Based Advertising Practices

I began wondering when this anti-white male marketing will begin to run afoul of the law. It seems that companies like this are straying awfully close to the legal edge.

REGULATING TARGET MARKETING AND OTHER RACE-BASED ADVERTISING PRACTICES

Ross D. Petty* Anne-Marie G. Harris** Toni Broaddus*** William M. Boyd III****

INTRODUCTION

I. TARGET MARKETING: RATIONAL ECONOMICS OR SUBVERSIVE RACISM?
A. Target Marketing:A Rational Economic Approach to Advertising
B. Targeting the Masses: Who Gets the Message?
C. TargetingMinorities:What is the Message?
* Explicit Racism
* Stereotypical Images
* Race-Based Advertising Practices
* Creating Harmful Products to Target Minorities

II. RACE-BASED TARGETING AND CONSUMER HARMS
A . Economic Harms
B. Health-Related Harms
C. Psychological Harms
D. SocietalHarms

GOVERNMENT'S ROLE IN COMBATING RACISM IN ADVERTISING
A. Public Policy Recognizes Harms of Racism
B. Existing Laws Provide Limited Protection Against Race-BasedTargeting
1. The Civil Rights Act of 1866, 42 U.S.C. 55 1981 and 1982
2. The Civil Rights Act of 1964, 42 U.S.C. 55 2000a and 2000e