Whomever was responsible for making this decision should start looking for another job. They suck at this one.
Absolutely.
Nike probably won’t be fazed by any boycott by us. The crowd that buys their stuff (or murders people to get their stuff) will continue to support them.
Nike’s business model is not based on selling YOU one pair of sneakers every 5 years. Nike depends on selling 4 and 5 pairs of $200+ sneakers to some people EVERY year. You are not Nike’s demographic.
On face book the comments ran 40:1 AGAINST this Nike ad. This s going to be a disaster!