Nikes business model is not based on selling YOU one pair of sneakers every 5 years. Nike depends on selling 4 and 5 pairs of $200+ sneakers to some people EVERY year. You are not Nikes demographic.
I find that hard to believe and think their stock prices will reflect it.
https://www.ammoland.com/2018/08/dicks-drops-after-dissing-second-amendment-supporters/