Posted on 06/27/2018 7:29:39 AM PDT by SMGFan
After McDonald's Corp. announced all-day breakfasts three years ago, it gradually forgot about mornings.
Overall sales have weakened in the U.S., market share has shrunk, and McDonald's has identified lost breakfast customers as the main culprit. Now the world's biggest restaurant company plans to fight back with discounts, breakfast catering and a ploy lifted straight from a 1997 "Seinfeld" episode -- selling only the tops of muffins.
"We took our eye off the ball on breakfast," Chief Financial Officer Kevin Ozan said at a May investor conference. "With everything else going on, we just lost a little focus on that breakfast day part." For McDonald's, breakfast has long been a stronghold, according to Linda VanGosen, VP of menu innovation for the U.S. It accounts for 25 percent of domestic sales, and mornings are the most profitable part of the day. But rivals are advertising cheap eats and some of them are moving to sell breakfast all day, too, taking the shine off McDonald's 2015 announcement. After reaching an all-time high in January, McDonald's shares are down more than 10 percent. "It had been a while, I think, before we had really focused in on talking to customers about that morning day part," VanGosen said in an interview.
(Excerpt) Read more at adage.com ...
The homeless shelter will get offended with crab shells and chicken skins, even though they are donations.
The sausage and egg biscuit is good. The breakfast burrito fresh and tasty. Add salsa if you want spicy. Orange juice low priced for restaurant
Making me hungry...
“:^)
She’s what every white boy off the lake wants. Would I be slapped if I asked if I could ride the train with her?
The yolk’s on you- that’s where all the vitamins are.
“” THESE MUFFIN TOPS ARE MAKING ME THIRSTY “”
GUESS , I’LL WASH IT DOWN WITH SOME HENNIGANS,
GOES DOWN SMOOTH AND AFTERWARDS YOU DON’T EVEN SMELL
Wish they had remembered the sauce so it wouldn’t be as dry as a hockey puck.
Amazingly better. I got a quarter pounder about a month ago and I couldn’t even compare it to any McD burger I’ve ever had.
“The yolk’s on you-”
Yes I know all about eggs. We have five layers keeping us supplied with free range eggs. But remember, the topic was McDonalds. I’m not a big fan of the fast food joints, but when traveling, a person has to eat somewhere. An egg white biscuit or McNuthin is an option. Just don’t eat the fried potato!!
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