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Mixed-race family asks Blue Bell Ice Cream to change flavor name to be more inclusive
CBS News ^ | June 21, 2018 | CAITLIN O'KANE

Posted on 06/22/2018 6:06:13 PM PDT by EdnaMode

The mother of a mixed-race family is asking a popular ice cream manufacturer to change the name of one of its flavors to be more inclusive. Traci Schmidley says she is a mother of six and a foster mom to more. Some of her children are black and some are white. She says it was her 10-year-old son who first noticed the name of the ice cream, "The Great Divide."

"The Great Divide" is half vanilla and half chocolate. The container has a line right down the middle dividing the off-white vanilla from the chocolate brown. When the family bought a tub of it for a celebration, her oldest child said the line down the middle reminded him of the Mason-Dixon line.

"[He] jokingly commented that the Great Divide flavor should be called the Civil War flavor," Schmidley wrote in a blog post on "Love What Matters."

She says her son is "talented academically and adores all subjects, but math and history are his favorites." The ice cream immediately reminded him of "a time in history when our nation appeared to be irrevocably divided," the mother wrote.

Schmidley says her son noticed the mixture of black and white people around their table -- all of them family. They are not divided like the ice cream.

The mother from rural Louisiana wrote the blog post to call attention to the message the label sends and to urge Blue Bell to change the name and packaging. "My husband and I are both teachers and together we teach our children, along with several of their friends, out of our home," Schmidley wrote. "We have a huge dining room table that is almost always full of people, which is just the way we think it should be."

(Excerpt) Read more at cbsnews.com ...


TOPICS: Business/Economy; Culture/Society; Politics/Elections
KEYWORDS: bluebell; bluebellicecream; chocolate; greatdivide; icecream; racism; thegreatdivide; vanilla
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To: Howie66

“These slugs are just looking for a Payday!”

A ‘Payday’ candy bar is WHITE in the middle! I’m gonna SUE!

OMG! These people!!


41 posted on 06/22/2018 6:25:09 PM PDT by Diana in Wisconsin (I don't have 'Hobbies.' I'm developing a robust Post-Apocalyptic skill set.)
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To: EdnaMode

Text book example of victim in training.


42 posted on 06/22/2018 6:25:09 PM PDT by DazedVet (Self esteem cannot be taught in school but comes from actual achievement.)
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To: BunnySlippers
That's a woke ice cream.

Sort of a rainbow, BLTW/M and all.

43 posted on 06/22/2018 6:25:34 PM PDT by skimbell
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To: EdnaMode

Can people please stop racializing and politicizing every freaking little thing?!


44 posted on 06/22/2018 6:25:56 PM PDT by Unam Sanctam
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To: EdnaMode

I wonder if any of the Marxist State Media social justice warriors stopped for a minute and thought about what an ignorant request that was?


45 posted on 06/22/2018 6:27:03 PM PDT by RetiredTexasVet (Start using cash and checks or the elite class and bankers will make "cashless" the norm.)
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To: healy61

I think that’s the Continental Divide.


46 posted on 06/22/2018 6:27:45 PM PDT by ButThreeLeftsDo (Learn How To Search. Ask Me How.)
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To: EdnaMode

If they are not happy with the name of an ice cream flavor, they can choose another. This is one of the silliest things I have ever heard. I live near the Continental Divide- is that racist or a Civil War reference? Insanity.

People are sure beginning to think they are special, I would never dream of asking a company to change a name of a flavor for any reason for me or my family. So many standing around yelling ME, ME, ME! No wonder we have such a hard time getting things done that require that people work together.


47 posted on 06/22/2018 6:28:00 PM PDT by Tammy8 (Please be a regular supporter of Free Republic !)
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To: EdnaMode

These people really need to get a life.


48 posted on 06/22/2018 6:28:51 PM PDT by Menehune56 ("Let them hate so long as they fear" (Oderint Dum Metuant), Lucius Accius (170 BC - 86 BC))
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To: Midwesterner53
Blue Bell should answer: No.

That's the proper response. But I'm betting that they will issue a public apology, order their employees into diversity training, and agree to make a hefty donation to Black Lives Matter.

49 posted on 06/22/2018 6:28:56 PM PDT by Fiji Hill
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To: Himyar

I don’t think air is considered racist (yet).


50 posted on 06/22/2018 6:29:26 PM PDT by EdnaMode
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To: EdnaMode
When the family bought a tub of it for a celebration, her oldest child said the line down the middle reminded him of the Mason-Dixon line.

WOMP-WOMP!

51 posted on 06/22/2018 6:29:27 PM PDT by Drew68
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To: EdnaMode; Chode
Stop creating this Racis' Crap about everything !!!

Enough of this $&!T

Blue Bell Y'All better not change anything!

52 posted on 06/22/2018 6:30:27 PM PDT by mabarker1 (congress- the opposite of PROGRESS!!!)
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To: PROCON

LOL. That’s hilarious. They have a good sense of humor.


53 posted on 06/22/2018 6:30:39 PM PDT by EdnaMode
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To: BunnySlippers

...and it looks like the homo flag.


54 posted on 06/22/2018 6:31:34 PM PDT by TADSLOS (Alex Jones isnÂ’t quite the wing nut now, all things considered.)
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To: BunnySlippers

Bipolitan perhaps?


55 posted on 06/22/2018 6:31:51 PM PDT by who_would_fardels_bear
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To: ButThreeLeftsDo

All the chocolate melts off to the west and all the vanilla melts off to the east...


56 posted on 06/22/2018 6:33:17 PM PDT by who_would_fardels_bear
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To: Midwesterner53

Agreed. People and businesses need to put our collective foot down.


57 posted on 06/22/2018 6:33:58 PM PDT by vannrox (The Preamble to the Bill of Rights - without it, our Bill of Rights is meaningless!)
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To: EdnaMode
Farrell's ice cream parlor used to have something called the "Super Purist" which was all vanilla.

I'm sure someone grouched about that too.

58 posted on 06/22/2018 6:34:31 PM PDT by who_would_fardels_bear
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To: ButThreeLeftsDo

There are two continental divides and neither offers an Atlantic or Pacific option only.


59 posted on 06/22/2018 6:35:14 PM PDT by Rebelbase ( Tagline disabled.)
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To: EdnaMode

This is what happens when you allow the children to run the nation. (And if anyone thinks I mean age related children they’re wrong. We have way too many adult children mucking things up.)

Tell the little pip-squeak to pipe down.

And who the hell stresses the Masson-Dixon line to young children anyway?


60 posted on 06/22/2018 6:39:08 PM PDT by DoughtyOne (01/26/18 DJIA 30 stocks $26,616.71 48.794% > open 11/07/16 215.71 from 50% increase 1.2183 yrs..)
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