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Marvel VP of Sales blames women and diversity for sales slump
Gizmodo ^

Posted on 04/01/2017 8:28:23 AM PDT by ameribbean expat

Marvel Comics aren’t doing well. Sales have declined, even as Marvel has pushed out every major event and crossover it can over the past two years. In a recent interview during the Marvel Retailer Summit, Marvel VP of Sales David Gabriel decided to ignore all the problems and criticism in order to place the blame on diversity.

What we heard was that people didn’t want any more diversity. They didn’t want female characters out there. That’s what we heard, whether we believe that or not. I don’t know that that’s really true, but that’s what we saw in sales. We saw the sales of any character that was diverse, any character that was new, our female characters, anything that was not a core Marvel character, people were turning their nose up against.

(Excerpt) Read more at io9.gizmodo.com ...


TOPICS: Business/Economy; Culture/Society
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To: douginthearmy
Double down. All new characters will be minority lesbians. "We'll make them like it!"

Ah, the "Social Justice League".

61 posted on 04/01/2017 9:49:13 AM PDT by Charles Martel (Progressives are the crab grass in the lawn of life.)
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To: ameribbean expat
Here they are in action on social media.
They are destroying every business with their perverse anti-American communist agenda.
62 posted on 04/01/2017 9:51:27 AM PDT by Trillian
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To: ameribbean expat

I wonder if NASCAR can claim the same excuse?


63 posted on 04/01/2017 9:51:32 AM PDT by stevio (God,Guns,Guts.)
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To: ameribbean expat

Sounds like pandering to the Coast crowds isn’t the best marketing strategy for Marvel after all.

I’m shocked! SHOCKED, I say!
/sarc


64 posted on 04/01/2017 9:52:15 AM PDT by ssaftler (Proud member of the "Alt-Right". Whatever the heck that is!)
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To: Dilbert San Diego

“So then, the market doesn’t support women action heroes???”

Not true.

People are rejecting characters that are gay or lezbo.

Simple.


65 posted on 04/01/2017 9:52:51 AM PDT by Hulka
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To: ameribbean expat

Maybe now they will stop pushing all this Gay crap no one wanted.


66 posted on 04/01/2017 9:53:26 AM PDT by Boomer (The modern day leftist dems are the party of criminally insane propagandists.)
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To: MNDude
Wow. . .not surprising at all. Heck, every medical commercial or ad features a female doc. Hardly ever see a white male doc anywhere.

“I visited my doctor and SHE said. . .”

67 posted on 04/01/2017 9:58:40 AM PDT by Hulka
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To: ealgeone
10: "Don't mind female superheroes … "

I could watch Wonder Woman all day long!

Wonder Woman

68 posted on 04/01/2017 9:58:51 AM PDT by Governor Dinwiddie
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To: ameribbean expat
The group of people who purchase comic books is not "diverse."

Any questions?

69 posted on 04/01/2017 10:04:20 AM PDT by E. Pluribus Unum (Some people consider government to be a necessary evil, others their personal Ponzi scheme.)
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To: ameribbean expat

It’s not race or sex — although obviously with superheroes part of the point is a fantasy/pretend thing.

The deal is much simpler: the SJW crowd is very vocal for demanding anti-moral preaching, but in comics like everything else there aren’t really that many of them. Regular people of all types want a story and some fun, not yet another SJW myth shoved down their throats. Regular people don’t do stupid marches or whine on the news; they vote with their dollars and their feet.


70 posted on 04/01/2017 10:09:43 AM PDT by No.6
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To: ameribbean expat
Marvel destroyed every major comic book character they have; Captain America is now a Hydra agent, Iron Man is now a very young African American, the Hulk is now an Asian male and Bruce Banner was killed, Wolverine was killed and replaced with a female, Thor become Thorita, geez, shall I go on?

The only place the characters are portrayed normally is in the movie/TV universe. It's no wonder their comic book sales have bottomed out. Let's face it; the comics need to be reset, and I mean a hard reset.

They have to completely start over, return the characters to normal, and maybe the sales will return to normal. If not, the comic side of the business will fail.

71 posted on 04/01/2017 10:11:40 AM PDT by ducttape45 (Every Saint has a past, Every Sinner has a Future!)
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To: ameribbean expat

It’s not that they don’t want diversity. They don’t want exclusion of straight white men to create diversity.

Have black characters.

Have female characters.

Just don’t hands test insert them in by removing popular characters who fail to measure up to progressive demands.


72 posted on 04/01/2017 10:19:03 AM PDT by Bogey78O (So far so good.)
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To: ducttape45

I wouldn’t see a problem if both companies did a factory restart on their characters, with a modern setting, but they would have to put up with a whole lot of whining, because fans want the characters to “mature” and keep developing.


73 posted on 04/01/2017 10:41:18 AM PDT by Morpheus2009
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To: ameribbean expat

They should have followed the simple rule: If it ain’t broke, don’t fix it.


74 posted on 04/01/2017 10:44:40 AM PDT by mass55th (Courage is being scared to death - but saddling up anyway...John Wayne)
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To: mewzilla

As a female fan of both Marvel and DC during the 60’s, I always preferred Marvel because the Superheroes were so much more “Heroic” and unabashedly VIRILE.
Ditto.”

Double ditto! My first little girl crush was on Burt Ward. I remember reading Spider-Man back when he had a blonde for a girlfriend.


75 posted on 04/01/2017 10:48:31 AM PDT by Zirondelle ("disce aut discede")
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To: RegulatorCountry

They looked so happy and the even had royalty with little crowns. So crushing to discover that they were basically bugs. Brine shrimp. An entire generation or two of boys and a few girls utterly crushed. Almost as bad as Santa Claus not being real, lol.”
Not to mention the X-Ray glasses.....


76 posted on 04/01/2017 10:51:23 AM PDT by Zirondelle ("disce aut discede")
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To: ameribbean expat
When they keep killing off Superman or turning another superhero gay, where is the fun in reading that shit for a guy that's been reading comics since the early 60's.

Let me have my characters without screwing them up every 6 months. Everyone else can have their own hero that's a weirdo, if that's what they want to read.

Ed

77 posted on 04/01/2017 10:53:05 AM PDT by husky ed (FOX NEWS ALERT "Generalissimo Francisco Franco is still dead" THIS HAS BEEN A FOX NEWS ALERT)
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To: CaptainPhilFan
PS; $10 for a comic that's worth a most a quarter ($0.25)

Ed

78 posted on 04/01/2017 10:56:08 AM PDT by husky ed (FOX NEWS ALERT "Generalissimo Francisco Franco is still dead" THIS HAS BEEN A FOX NEWS ALERT)
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To: bgill

That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.


But they have all these fresh new exciting ideas...............that don’t work.


79 posted on 04/01/2017 10:57:41 AM PDT by PeterPrinciple (Thinking Caps are no longer being issued but there must be a warehouse full of them somewhere.)
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To: ameribbean expat

I left them in the early 90s for pulling this crap.


80 posted on 04/01/2017 11:11:58 AM PDT by Secret Agent Man ( Gone Galt; Not averse to Going Bronson.)
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