Marvel VP of Sales blames women and diversity for sales slump

Gizmodo ^

[Charles Martel]

Double down. All new characters will be minority lesbians. "We'll make them like it!"

Ah, the "Social Justice League".

[Trillian]

Here they are in action on social media.
They are destroying every business with their perverse anti-American communist agenda.

[stevio]

I wonder if NASCAR can claim the same excuse?

[ssaftler]

Sounds like pandering to the Coast crowds isn’t the best marketing strategy for Marvel after all.

I’m shocked! SHOCKED, I say!
/sarc

[Hulka]

“So then, the market doesn’t support women action heroes???”

Not true.

People are rejecting characters that are gay or lezbo.

Simple.

[Boomer]

Maybe now they will stop pushing all this Gay crap no one wanted.

[Hulka]

Wow. . .not surprising at all. Heck, every medical commercial or ad features a female doc. Hardly ever see a white male doc anywhere.

“I visited my doctor and SHE said. . .”

[Governor Dinwiddie]

10: "Don't mind female superheroes … "

I could watch Wonder Woman all day long!

[E. Pluribus Unum]

The group of people who purchase comic books is not "diverse."

Any questions?

[No.6]

It’s not race or sex — although obviously with superheroes part of the point is a fantasy/pretend thing.

The deal is much simpler: the SJW crowd is very vocal for demanding anti-moral preaching, but in comics like everything else there aren’t really that many of them. Regular people of all types want a story and some fun, not yet another SJW myth shoved down their throats. Regular people don’t do stupid marches or whine on the news; they vote with their dollars and their feet.

[ducttape45]

Marvel destroyed every major comic book character they have; Captain America is now a Hydra agent, Iron Man is now a very young African American, the Hulk is now an Asian male and Bruce Banner was killed, Wolverine was killed and replaced with a female, Thor become Thorita, geez, shall I go on?

The only place the characters are portrayed normally is in the movie/TV universe. It's no wonder their comic book sales have bottomed out. Let's face it; the comics need to be reset, and I mean a hard reset.

They have to completely start over, return the characters to normal, and maybe the sales will return to normal. If not, the comic side of the business will fail.

[Bogey78O]

It’s not that they don’t want diversity. They don’t want exclusion of straight white men to create diversity.

Have black characters.

Have female characters.

Just don’t hands test insert them in by removing popular characters who fail to measure up to progressive demands.

[Morpheus2009]

I wouldn’t see a problem if both companies did a factory restart on their characters, with a modern setting, but they would have to put up with a whole lot of whining, because fans want the characters to “mature” and keep developing.

[mass55th]

They should have followed the simple rule: If it ain’t broke, don’t fix it.

[Zirondelle]

As a female fan of both Marvel and DC during the 60’s, I always preferred Marvel because the Superheroes were so much more “Heroic” and unabashedly VIRILE.
Ditto.”

Double ditto! My first little girl crush was on Burt Ward. I remember reading Spider-Man back when he had a blonde for a girlfriend.

[Zirondelle]

They looked so happy and the even had royalty with little crowns. So crushing to discover that they were basically bugs. Brine shrimp. An entire generation or two of boys and a few girls utterly crushed. Almost as bad as Santa Claus not being real, lol.”
Not to mention the X-Ray glasses.....

[husky ed]

When they keep killing off Superman or turning another superhero gay, where is the fun in reading that shit for a guy that's been reading comics since the early 60's.

Let me have my characters without screwing them up every 6 months. Everyone else can have their own hero that's a weirdo, if that's what they want to read.

Ed

[husky ed]

PS; $10 for a comic that's worth a most a quarter ($0.25)

Ed

[PeterPrinciple]

That was difficult for us because we had a lot of fresh, new, exciting ideas that we were trying to get out and nothing new really worked.

---

But they have all these fresh new exciting ideas...............that don’t work.

[Secret Agent Man]

I left them in the early 90s for pulling this crap.