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Coca-Cola serves up gay-friendly ad for all genders, generations
reuters ^
| Patricia Reaney
Posted on 03/06/2017 6:43:19 PM PST by Mount Athos
Soft drinks maker Coca-Cola Co has launched a gay-friendly ad featuring a brother and sister vying for the attention of a handsome pool boy in the campaign that has won praise for diversity and inclusion.
"Sibling rivalry never looked more inclusive," Out Magazine said of the commercial that debuted last week. Marketing Week also approved.
The ad, part of the company's global "Taste the Feeling" campaign, features a teenage girl ogling the pool boy from a downstairs window while her brother does the same from upstairs.
The duo race to the refrigerator and try to trip each other in a bid to be the first to give the open-shirted worker an ice-cold Coke as the Italian song "Come Prima" plays in the background.
Despite the siblings' efforts, by the time they reached the pool guy their mother had already given him a Coke.
"It's a human story where Coca-Cola plays a key role in the development of the drama," said Ali Brubaker, senior manager of global brand PR for the company.
"We are managing culturally relevant messages organically within our spots not as the main subject of the story but as sub-text."
(Excerpt) Read more at uk.reuters.com ...
TOPICS: Business/Economy; Culture/Society; News/Current Events
KEYWORDS: advertising; cocacola; corporateliberalism; culturalrevolution; culturewar; homofascism; homosexualagenda; liberalagenda
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To: DoughtyOne; Lazamataz
Pretty sure they’re part of Pepsi.
I could live on diet root beer alone. I’ll have to look into Mug, Barq’s and a few others to see who’s behind them.
I can no longer buy coke.
Laz told me about another soda that was good but I forgot the name Laz.
21
posted on
03/06/2017 6:57:55 PM PST
by
dp0622
(The only thing an upper crust conservative hates more than a liberal is a middle class conservative)
To: Mount Athos
"We are managing culturally relevant messages organically within our spots not as the main subject of the story but as sub-text."That "culture" they think is relevant is less than two percent of the population.
22
posted on
03/06/2017 6:58:28 PM PST
by
Ciaphas Cain
(The choice to be stupid is not a conviction I am obligated to respect.)
To: Mount Athos
23
posted on
03/06/2017 7:01:35 PM PST
by
RightGeek
(FUBO and the donkey you rode in on)
To: markomalley
Ever try water?
It’s pretty good.
24
posted on
03/06/2017 7:05:36 PM PST
by
Zuse
(I am disrupted! I am offended! I am insulted! I am outraged!)
To: Mount Athos
25
posted on
03/06/2017 7:07:01 PM PST
by
RightGeek
(FUBO and the donkey you rode in on)
To: DoughtyOne
I drink one Pepsi about every 2-3 years-——I keep it in the frig for others.
I detest carbonated drinks.
.
26
posted on
03/06/2017 7:07:49 PM PST
by
Mears
To: Mount Athos
Don’t fly Delta either!
You should see their gay add!
27
posted on
03/06/2017 7:09:24 PM PST
by
Guenevere
(If my people......will humble themselves and pray and seek my face .....I will heal their land...)
Stop patronizing those that piss in your shoes.
28
posted on
03/06/2017 7:10:47 PM PST
by
Gene Eric
(Don't be a statist!)
To: Mount Athos
Glad i dont drink soda anymore.
29
posted on
03/06/2017 7:11:46 PM PST
by
Secret Agent Man
( Gone Galt; Not averse to Going Bronson.)
To: Mount Athos
Just buy store brands. I never buy Coke or Pepsi. Boycott them.
To: Mount Athos
Coca-Cola serves up CHILD MOLESTER-friendly ad
31
posted on
03/06/2017 7:13:36 PM PST
by
ROCKLOBSTER
(The fear of stark justice sends hot urine down their thighs.)
To: marktwain
They circlejerk the 1% perverts and tell larger demographics to go to hell, they matter far less and f off if you dont like it.
32
posted on
03/06/2017 7:13:45 PM PST
by
Secret Agent Man
( Gone Galt; Not averse to Going Bronson.)
To: DoughtyOne
Eh, treat yourself to one, it will take ya back to the day where things wern’t cheapened to save a stinking penny. Don’t forget ice! Big Lots had it a buck a bottle.
33
posted on
03/06/2017 7:14:47 PM PST
by
W.
(Deny the infiltrating lazy scum who only want a free ride admission to the USA!)
To: DoughtyOne
So yhe mom is sleeping with the pool boy? Sad
34
posted on
03/06/2017 7:20:48 PM PST
by
Pikachu_Dad
("the media are selling you a line of soap")
To: RightGeek
The brother and sister going for each other?Game Of Sodas
35
posted on
03/06/2017 7:22:46 PM PST
by
Salamander
(Like acid and oil on a madman's face, his reason tends to fly away...)
To: DoughtyOne
Is this ad running in the U.S. or the UK?
36
posted on
03/06/2017 7:25:57 PM PST
by
Monterrosa-24
(Even more American than a French bikini and a Russian AK-47.)
To: Mount Athos
What happened to the adults running these companies?
So stupid. Such a needless error.
37
posted on
03/06/2017 7:26:52 PM PST
by
RinaseaofDs
(Truth, in a time of universal deceit, is courage)
To: Mount Athos
You should never drink soda. Especially never diet soda.
Just another reason.
38
posted on
03/06/2017 7:31:06 PM PST
by
FatherofFive
(Islam is EVIL and needs to be eradicated)
To: Mount Athos
Left the brand long ago. However, good to know. I can always spread the news to folks still drinking the stuff.
To: FatherofFive
I quit soda last year, now it’s Perrier with Lemon.
40
posted on
03/06/2017 7:32:26 PM PST
by
dfwgator
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