Be selective. Give that gift card to the shabbiest looking person you can find. Starbucks will be SO HAPPY to have the opportunity to serve such a person!
They were to find bums, call the station, and put the bum on, and have the bum call the host "Cap'n" or the like for a choice of the $5 cash, or the $10 worth of food.
Unsurprisingly, there were no takers for the non-distilled/unfermented food coupons.